Alex S Ripple Effect

Alex gets separated from his family while playing in a puddle of water. Scared but determined to find them, he sets out on a search. While searching, he meets other animals who also need help. As Alex helps others with their problems, he learns that being kind to others can make a huge difference. Just how big will the ripple effect of Alex’s kindness be?

"Alex Prud'homme's remarkable work of investigative journalism shows how fresh water is the pressing global issue of the twenty-first century"--

Everyone in marketing is talking about word of mouth (WOM). At a time when traditional advertising is struggling, conversations between consumers – the most trusted source of product information – have taken on an entirely new dimension on the Internet. While considerable research on the effects and spread of WOM has been carried out over the past sixty years, surprisingly few scholars have tried to find out how to stimulate it. Martin Oetting seeks to close that gap. Based on involvement and empowerment research, this is the first scientific study connecting word of mouth with a participatory marketing approach, thus providing an answer to what may be marketing’s most pressing question: how to strategically harness the power of blogs, Facebook, and the Social Web.

This edited book is a collection of essays presented at the 3rd annual endowed conference held at Duquesne University, USA. The conference series addresses emerging concerns and threshold problems about the sustainability of our planet. The contributions gathered here highlight the inter-relation of topics and expertise from the perspectives of science and policy, religion and ethics, and pivotal global issues. The book concludes with an ethical analysis of the multiple and over-lapping challenges to paramount concerns that require urgent attention and long-term resolution. The book is written for scholars and students in a variety of disciplines and fields that deal with the earth’s current survival and future flourishing.

Opens up new ways of thinking about and debating the consequences of sustainable urbanism as it moves from planning to practice. In the context of urban sustainable development, the “details” of sustainability’s current expressions perpetuate environmental injustice, untenable growth, and the destruction of functioning ecosystems. In response to this state of affairs, Adventures in Sustainable Urbanism aims to prompt new debates about the consequences of sustainable urbanism as it moves from planning to practice. Contributors explore policy, practice, and experience from cities around the world, including Calgary, Christchurch, Dortmund, Vancouver, and others. Written by scholars who live in these cities, chapters offer empirically rich descriptions for opening up new lines of thinking, theorizing, and debate about the sustainable city and its actual material expressions in place. By examining the sustainable city through various analytical framings, contributors urge readers to move from viewing the sustainable city as something everyone can agree on, to a highly politicized and contested process. Additional resources are provided for readers who may wish to extend their own research into a city or theme. “This is a very compelling book that clearly conveys the multiple and contested meanings and practices of sustainable urban development. In the end, the reader is left to consider not only the plurality of understandings of sustainability—clearly not an innocent or neutral concept—but the varied interests sustainability may serve. This book represents a unique contribution to the field.” — Byron Miller, coeditor of The Routledge Handbook on Spaces of Urban Politics

Increase student engagement and decrease dropouts. Student engagement is a defining factor for student success. However, a lack of consensus on the definition of “engagement” makes this difficult. But it can be made easier with a common engagement literacy – a simple understanding of how to maximize engagement in any school. This book offers the first comprehensive system for defining engagement and optimizing it in any student cohort. Content includes: How to optimize teacher feedback methods for maximum engagement The power of mindset (for both educators and students). Key vocabulary terms for furthering the engagement process.

In recent decades, we have seen five perilous and interlocking trends dominate global discourse: irreversible climate change, extreme food and water shortages, rising chronic illnesses, and rampant obesity. Why can't we make any progress in counteracting these problems despite vast expenditures of intellectual, institutional, and social capital? What makes these global emergencies the "wicked problems" that resist our best efforts and only grow more daunting? Daniel Callahan, noted author and the nation's preeminent scholar in bioethics, examines these global problems and shines a light on the institutions, practices, and actors that block major change. We see partisan political and ideological forces, old-fashioned hucksters, and trumped-up scientific disagreements but also the problem of modern progress itself. Obesity, anthropogenic climate change, degenerative diseases, ecological degradation, and global famine are often the unintended consequences of unchecked industrial growth, insatiable eating habits, and technologically extended life spans. Only through well-crafted political, regulatory, industrial, and cultural counterstrategies can we change enough minds to check these threats. With big thinking on issues that are usually evaluated separately, this book is sure to scramble partisan divides and provoke unusual, heated debate.

This three-volume work examines all facets of the modern U.S. food system, including the nation's most important food and agriculture laws, the political forces that shape modern food policy, and the food production trends that are directly impacting the lives of every American family. Americans are constantly besieged by conflicting messages about food, the environment, and health and nutrition. Are foods with genetically modified ingredients safe? Should we choose locally grown food? Is organic food better than conventional food? Are concentrated animal feed operations destroying the environment? Should food corporations target young children with their advertising and promotional campaigns? This comprehensive three-volume set addresses all of these questions and many more, probing the problems created by the industrial food system, examining conflicting opinions on these complex food controversies, and highlighting the importance of food in our lives and the decisions we make each time we eat. The coverage of each of the many controversial food issues in the set offers perspectives from different sides to encourage readers to examine various viewpoints and make up their own minds. The first volume, Food and the Environment, addresses timely issues such as climate change, food waste, pesticides, and sustainable foods. Volume two, entitled Food and Health and Nutrition, addresses subjects like antibiotics, food labeling, and the effects of salt and sugar on our health. The third volume, Food and the Economy, tackles topics such as food advertising and marketing, food corporations, genetically modified foods, globalization, and megagrocery chains. Each volume contains several dozen primary documents that include firsthand accounts written by promoters and advertisers, journalists, politicians and government officials, and supporters and critics of various views related to food and beverages, representing speeches, advertisements, articles, books, portions of major laws, and government documents, to name a few. These documents provide readers additional resources from which to form informed opinions on food issues.