Critical Perspectives On Innovation Management

Most firms perceive innovation as the best way to grow. However, how it can best be managed is still unclear. While the number of publications on innovation has skyrocketed over the past two decades, it is still increasingly difficult to gain an overview of its most critical aspects. Much has been written about the possible benefits of innovation, but there is still a lack of understanding of its downsides at the innovative firm level. This can lead to detrimental effects, such as a lower commitment to innovation, a lack of effective innovation strategy, inappropriate organizational design that does not enhance innovation, and either a too cautious or too risky approach to innovation. Thus, the book aims to explore the concept of innovation management as well as to identify the bright and dark sides of innovation in innovative firms. A better understanding of the positive and negative effects of product and process innovation expands the knowledge base on innovation management and allows managers to manage innovation in a more efficient and effective manner. This book will be valuable to researchers, academics, managers, and advanced students in the fields of management studies, strategy, and organizational studies.

This new four volume collection will include the key articles and literature to provide an authoritative guide on innovation management, its development, core content, and current and emerging issues.

Offering a conceptual framework that integrates strategy, product, process and human resource research, this timely book interrogates these four critical and interrelated areas of innovation management. Chapters examine new insights into the latest trends in the field, providing a holistic view into key management strategies that benefit both up-and-coming and established businesses.

This new collection provides a much needed retrospective view of the key academic work published in this area. The papers here highlight the importance of studying entrepreneurship from a wide range of perspectives, including research that derives from economics, history, sociology, psychology and from different business disciplinary bases such as marketing, finance and strategy. The overall focus in this set is on "entrepreneurial" activity, rather than specifically small or family-owned business and favours research articles over those that deal purely with practice.

This is the most comprehensive collection to date on all aspects of strategy. The articles selected here discuss key themes, including:* different conceptions of strategy, such as the classical, rational models of Porter, the empirical, emergent emphasis of Mintzberg, and the competence based models of Grant and others * the relationship between strategy and other subjects including economics and organizational studies * scenario planning, networks, strategic groups and knowledge, and other key new developments * the implications of globalization and international management * key strategic decisions including diversification and mergers and acquisitionsWith a new introduction by the editor and an extensive index, this collection is an invaluable reference tool and teaching aid.

"This book is a reference guide to the theory and research supporting the field of Technology and Innovation Management"--Provided by publisher.

It would be difficult to find a CEO today that would not rank "innovation" as one of the top means by which a firm can sustain growth and survive a harsh competitive environment. However, it is unlikely that many CEOs would place "Marketing" as one of the top functions in charge of formulating innovation strategy or ensuring the success of an innovation initiative. Marketing and Innovation Management discusses why marketing has been perceived as being less relevant for innovation strategy and explains how this can be remedied. Recent work by marketing scholars holds the promise of an increased marketing impact on innovation decision-making. Marketing and Innovation Management reviews the role marketing plays at the early phases of innovation management when decisions are being made on new products and services. Marketing's role in innovation management can be reinforced by shifting marketing input to innovation and by moving the focus away from quantifying consumer input through surveys and toward uncovering qualitative insights by engaging and observing consumers. This monograph addresses the topic of understanding customer adoption and the diffusion of innovations. The authors review recent developments and demonstrate how marketing concepts and frameworks fit with and enrich those proposed in other disciplines. Finally, Marketing and Innovation Management examines the launch of innovation into the marketplace and how recent trends are changing how marketers approach this critical task. Marketing and Innovation Management provides an understanding of what marketing can bring to the table when it comes to setting innovation strategy and proposes a way to approach research in this domain so that it has the intended effect of helping firms integrate the customer perspective.