Digital Labour And Prosumer Capitalism

In the digital age tasks are increasingly modularised and consumers are increasingly becoming prosumers. Replacing digital labour and prosumption within an American context and the wider political economy, this volume presents a critical account of the forces which shape contemporary subjects, networks, and labour practices.

In the digital age tasks are increasingly modularised and consumers are increasingly becoming prosumers. Replacing digital labour and prosumption within an American context and the wider political economy, this volume presents a critical account of the forces which shape contemporary subjects, networks, and labour practices.

How is labour changing in the age of computers, the Internet, and "social media" such as Facebook, Google, YouTube and Twitter? In Digital Labour and Karl Marx, Christian Fuchs attempts to answer that question, crafting a systematic critical theorisation of labour as performed in the capitalist ICT industry. Relying on a range of global case studies--from unpaid social media prosumers or Chinese hardware assemblers at Foxconn to miners in the Democratic Republic of Congo--Fuchs sheds light on the labour costs of digital media, examining the way ICT corporations exploit human labour and the impact of this exploitation on the lives, bodies, and minds of workers.

'Digital Labor' asks whether life on the Internet is mostly work, or play. We tweet, we tag photos, we link, we review books, we comment on blogs, we remix media and we upload video to create much of the content that makes up the web.

This volume explores current interventions into the digital labour theory of value, proposing theoretical and empirical work that contributes to our understanding of Marx's labour theory of value, proposes how labour and value are transformed under conditions of virtuality, and employ the theory in order to shed light on specific practices.

This volume provides a multidisciplinary perspective on a set of transformations in social practices that modify the meaning of everyday interactions, and especially those that affect the world of labour. The book is composed of two types of texts: some dedicated to exploring the modifications of labour in the context of the ‘digital age’, and others that point out the consequences of this era and those transformations in the current social structuration processes. The authors examine interwoven possibilities and limitations that act in renewed ways to release/repress the creative energy of human beings, just a few of the potential paths for investigating the connections between work and society that are nowadays involved in the battle of sensibilities.

This volume explores activism, research and critique in the age of digital subjects and objects and Big Data capitalism after a digital turn said to have radically transformed our political futures. Optimists assert that the ‘digital’ promises: new forms of community and ways of knowing and sensing, innovation, participatory culture, networked activism, and distributed democracy. Pessimists argue that digital technologies have extended domination via new forms of control, networked authoritarianism and exploitation, dehumanization and the surveillance society. Leading international scholars present varied interdisciplinary assessments of such claims – in theory and via dialogue – and of the digital’s impact on society and the potentials, pitfalls, limits and ideologies, of digital activism. They reflect on whether computational social science, digital humanities and ubiquitous datafication lead to digital positivism that threatens critical research or lead to new horizons in theory and society. An electronic version of this book is freely available, thanks to the support of libraries working with Knowledge Unlatched. KU is a collaborative initiative designed to make high quality books Open Access for the public good. More information about the initiative and details about KU’s Open Access programme can be found at www.knowledgeunlatched.org.

"This third volume in Christian Fuchs's Media, Communication and Society book series illuminates what it means to live in an age of digital capitalism, analysing its various aspects, and engaging with a variety of critical thinkers whose theories and approaches enable a critical understanding of digital capitalism for media and communication. Each chapter focuses on a particular dimension of digital capitalism or a critical theorist whose work helps us to illuminate how digital capitalism works. Subjects covered include: digital positivism, administrative big data analytics, the role and relations of patriarchy, slavery, and racism in the context of digital labour; digital alienation, the role of social media in the capitalist crisis, the relationship of imperialism and digital labour, alternatives such as trade unions and class struggles in the digital age, platform co-operatives, digital commons, and public service Internet platforms. It also considers specific examples, including the digital labour of Foxconn and Pegatron workers, software engineers at Google and online freelancers, and considers the political economy of targeted-advertising based Internet platforms such as Facebook, Google, YouTube and Instagram. Digital Capitalism illuminates how digital capitalist society's economy, politics, and culture work and interact, making it essential reading for both students and researchers in media, culture and communication studies and related disciplines"--