Discursive Ideologies

Ideology is one of the most controversial terms in the political vocabulary, inciting both revulsion and inspiration. This book explains why ideologies deserve respect as a major form of political thinking, without which we cannot make sense of the political world. The reader is introduced to their vitality and force, utilizing insights from a range of disciplines, and through examining the arguments of the main ideologies.

In Discursive Ideologies, C. H. Knoblauch argues that European rhetorical theory comprises several distinct and fundamentally opposed traditions of discourse. Writing accessibly for the upper division student, Knoblauch resists the conventional narrative of a unified Western rhetorical tradition. He identifies deep ideological and epistemological differences that exist among strands of Western thought and that are based in divergent "grounds of meaningfulness.” These conflicts underlie and influence current discourse about vital public issues. Knoblauch considers six "stories” about the meaning of meaning in an attempt to answer the question, what encourages us to believe that language acts are meaningful? Six distinctive ideologies of Western rhetoric emerge: magical rhetoric, ontological rhetoric, objectivist rhetoric, expressivist rhetoric, sociological rhetoric, and deconstructive rhetoric. He explores the nature of language and the important role these rhetorics play in the discourses that matter most to people, such as religion, education, public policy, science, law, and history.

Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the book’s argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance.

The study of language ideologies has become a key theme in sociolinguistics over the past decade. It is the study of the relationship between representations of language, on the one hand, and broader aesthetic, economic, moral and political concerns, on the other. Research into the particular role played by media discourse in the construction, reproduction and contestation of such ideologies has been widely scattered - this book brings together this emerging field. It considers how, in an era of global communication technologies, the media - by which we understand the press, radio, television, cinema, the internet and multimodal gaming - help to disseminate preferred uses of, and ideas about, language. The book is tightly focussed on the relationship between language ideologies and media discourse, together with the methods and techniques required for the analysis of that relationship. It also places emphasis on television and new-media texts, incorporating and expanding upon recent theoretical insights into visual communication and multimodal discourse analysis. International in scope, this book will also be of interest to students from a wide range of fields including linguistics (particularly sociolinguistics and linguistic anthropology), modern languages, education, media studies, communication studies and cultural theory.

The definition of ideology continues to occupy scholars across a wide range of disciplines. In this book, Teun A van Dijk sketches a challenging new multidisciplinary framework for theorizing ideology. He defines ideology as the basis of the social representations of a group, its functions in terms of social relations between groups, and its reproduction as enacted by discourse. Contemporary racist discourse is examined to illustrate these ideological relations between cognition, society and discourse.

The book is an invitation to a genealogical understanding of the ideological and discursive processes that have emerged out of the regulation of linguistic minorities issues within an international context and, more precisely, at the United Nations. It highlights the contradictions, limits and possibilities in the elaboration of international measures within the universalist framework of human rights. The book also emphasizes the paradoxes between national interests and the elaboration of an international community - paradoxes in which minority issues fundamentally question the homogeneity of the state. It shows that despite the shift from national spaces to international ones, the fears of nation-states for linguistic minorities remain. Finally, the book reveals the importance of the reproduction of the interests of nation-states within an international organization and the reproduction of power through the legal management and regulation of minority rights in general, and those of linguistic minorities in particular. Through its presentation of the history of the United Nations, its vision of the protection of linguistic minorities, the underlying ideologies that have emerged, as well as the limits and possibilities of action, the book contributes to a better understanding of the complexity of the protection of linguistic minorities and the role of language ideologies within an international context.

Is ideology just a political pejorative term to stigmatise those whose politics are allegedly driven by faith rather than by critical thinking? Can we actually claim that we are free from ideological inclinations? Is discourse just the means of expression of a particular ideology? In order to clarify some misunderstandings about these two key concepts in the fields of social and political philosophy, political theory and cultural theory, this book traces their origins, discusses the ways in which they have been appropriated by Marxist and post-Marxist theorists, and examines the conceptual differences and similarities between them.

This book discusses the relationship between ideology and language, especially such questions as: What are ideologies? How can they be described? and, How can they be related to the processes involved in the production or interpretation of discourse? In the main contribution, Teun van Dijk develops new theoretical notions and analytical distinctions to link explicitly structures of society, cognition and discourse. Ideologies are defined as socially shared belief systems of groups with social and cognitive functions. Their main social function is to sustain the interests of a group: they monitor group-related social practices. Cognitively, ideologies are assumed to assign an overall orientation, coherence and organisation to a cluster of attitudes. Ideologies and their structures have to be inferred from more directly observable structures of cognition, interaction and society. Therefore, the notion of 'opinion' and its complex relations to the structures of discourse and ideology are examined. Opinions are typically expressed, acquired and changed by discourse in interactional contexts. This implies that specific grammatical or other verbal means are typically associated with the expression of opinions. An analysis of a sample text illustrates how argumentation structures reflect preexisting, underlying structures of social cognition. In this way, discourse analysts can contribute to the development of a critical language awareness. Contributors to the debates include Michael Billig, Paul Chilton, David Graddol, Ulrike Meinhof and Kay Richardson.