Easternization Of The West

In this provocative and groundbreaking book, Colin Campbell shows that the civilization of the West is undergoing a revolutionary process of change, one in which features that have characterized the West for two thousand years are in the process of being marginalized, to be replaced by those more often associated with the civilizations of the East. Moving far beyond popular trends, Campbell assembles a powerful range of evidence to show how "Easternization" has been building throughout the last century, especially since the 1960s. Campbell demonstrates how it was largely in the 1960s that new interpretations in theology, political thought, and science were widely adopted by a new generation of young "culture carriers." This highly original and wide-ranging book advances a thesis that will be of interest to scholars in many disciplines in the humanities and social sciences.

The decline of the Christian churches in the West is undeniable but commentators differ in their understanding of what this represents. For some it shows a decline in interest in religion as such; for others, religion has not declined, it has only changed its shape. Possible candidates for Christianity's replacement are the new religious movements of the late 1960s and what is variously called New Age, alternative or contemporary spirituality. 'Secular Beats Spiritual' offers a detailed study of the religious and spiritual innovations of the last 50 years. It assesses their popularity in the UK and concludes that the 'not decline-just change' view cannot be sustained. Serious interest in spirituality has grown far less quickly than has the number of us who have no religious or spiritual interest. The most popular and enduring movements have been the least religious ones and those that have survived have done so by becoming more 'this-worldly' and less patently religious or spiritual.0Yoga is popular but as a secular exercise programme; Transcendental Meditation now markets its meditational technique as a purely secular therapy; British Buddhists now offer the secular Mindfulness; and the Findhorn Foundation (Europe's oldest New Age centre) is no longer the germ of a counter-cultural communalism but sells its expertise to major corporations. Steve Bruce also demonstrates that, although eastern religious themes (such as reincarnation and karma) have become more popular as the power of the Christian churches to stigmatise them has declined, such themes have also been significantly altered so that what superficially looks like the easternization of the West might better be described as the westernization of the easternization of the West.

This volume explores Western attitudes towards the phenomenon of Easternization, drawing upon Eastern perspectives and examining the impact upon contemporary culture to argue that Easternization is another type of globalization.

Japanese industry has shown its superiority in a range of traded goods sectors. It was thought that this competitive advantage arose from the use of electronics-based flexible automation technologies, but it is now clear that the major source of this industrial strength is in the development and diffusion of new management techniques such as just-in-time production and total quality management. A number of Western firms have begun to introduce these management techniques and have begun to reap significant benefits, not just in lowering costs but also in improving product variety and quality, and in being able to satisfy customer needs more effectively. This is a practical and relevant book for those involved in the areas of policy and production, as well as being of relevance to those in the teaching and research communities.

The Romantic Ethic and the Spirit of Modern Consumerism was first published by Basil Blackwell of Oxford in 1987. A paperback edition appeared two years later, while in the following five years it was reprinted four times. However although the intervening years have seen the appearance of Italian, Portuguese, Slovenian and Chinese editions, no copies have been available in English since 1998. This Alcuin Academic edition has therefore been published in order to fill this gap, and more specifically to meet the needs of those academics and students who have contacted me over the past six or seven years in search of an English-language version of the book. Naturally I have considered writing a revised edition (which indeed some critics, as well as a few friends, have suggested is long overdue). -- Amazon.com.

Selected as a Book of the Year by Evening Standard The West's domination of world politics is coming to a close. The flow of wealth and power is turning from West to East and a new era of global instability has begun. Easternisation is the defining trend of our age - the growing wealth of Asian nations is transforming the international balance of power. This shift to the East is shaping the lives of people all over the world, the fate of nations and the great questions of war and peace. A troubled but rising China is now challenging America's supremacy, and the ambitions of other Asian powers - including Japan, North Korea, India and Pakistan - have the potential to shake the whole world. Meanwhile the West is struggling with economic malaise and political populism, the Arab world is in turmoil and Russia longs to reclaim its status as a great power. We are at a turning point in history: but Easternisation has many decades to run. Gideon Rachman offers a road map to the turbulent process that will define the international politics of the twenty-first century.

Publisher Description

More than three decades after its first publication, Edward Said's groundbreaking critique of the West's historical, cultural, and political perceptions of the East has become a modern classic. In this wide-ranging, intellectually vigorous study, Said traces the origins of "orientalism" to the centuries-long period during which Europe dominated the Middle and Near East and, from its position of power, defined "the orient" simply as "other than" the occident. This entrenched view continues to dominate western ideas and, because it does not allow the East to represent itself, prevents true understanding. Essential, and still eye-opening, Orientalism remains one of the most important books written about our divided world.