How To Brand Your Professional Profile

This book is useful for everyone who wants to build their personal brand and make a difference. This book is highly productive if you are a CEO who wants to take your company to the next level, an employee who wants to develop your career, an entrepreneur who wants to start a business from scratch and a professional doctor, engineer, officer or freelancer who wants to establish their name as a brand or a student who wants to achieve your full potential and take the lead in your first career move.A Personal brand when used as a marketing tool can make your professional profile more attractive, visible, credible, lucrative, and long lasting. This book serves as a dynamic tool to develop your professional profile in a diverse world.Get started with this stellar book to grasp the fundamentals of Personal branding.

When it comes to building a personal brand, some people dismiss the process as being too time-consuming, or not that important. To be honest, you will have to devote time and energy to self-branding properly. Consistency and quality are key to getting the best out of your branding exercise. But the idea that building a personal brand is not essential is just false, and here's why: People are Googling you at every stage of your career. Regardless of your age or professional stage, someone is screening you online. What they find can have significant implications for your professional (and personal) well-being. Personal branding gives you the chance to control how clients and prospects see you. It gives you the opportunity to ensure that no one but you manipulate and control the narrative. This book discusses all about personal branding and marketing.

What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."

Ready to take your career to the next level? Find out everything you need to know about personal branding with this practical guide. Personal branding is a relatively new concept but it can be adopted and applied by almost anybody, in any industry. Whether you are searching for a new job or simply want to build a strong professional network, it is essential that you get your branding right. This guide will take you through all the steps, from choosing the social media that best suits you to avoiding embarrassing moments online. In 50 minutes you will be able to: • Understand the importance of personal branding and the benefits it can bring • Build a strong online presence by building a good reputation for yourself and your service • Avoid making mistakes when developing your brand, such as committing a social media faux-pas ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

"Is your LinkedIn presence helping you to advance your sales, recruiting, or career opportunities? Are you confident in your personal brand and LinkedIn profile? In LinkedIn for Personal Branding: The Ultimate Guide, Long shares how to uncover and present your unique brand and how to become a thought leader on LinkedIn." --

"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.

Want to Further Your Career or Find A New Job on LinkedIn? With over 200 million members, LinkedIn is the world's biggest professional social network, and fast becoming the destination for employers to find new workers, and for professionals to showcase their expertise, make new connections, and find fresh career opportunities. In "How To Build the ULTIMATE LinkedIn Profile In Under An Hour," you'll learn the simple steps and secret strategies you need to take your LinkedIn profile from ordinary to irresistible in next to no time. Take Your LinkedIn Experience to the NEXT Level... Many people who join LinkedIn cobble together a profile in a few minutes and never touch it again - they are missing out! The people who spend a short time to learn how to harness the true power of LinkedIn are getting found by more recruiters and customers, developing loyal relationships, and significantly furthering their careers. DISCOVER INSIDE: 5 Ways To Write A Captivating LinkedIn Professional Headline And Make An Awesome First Impression How to Choose The Right Profile Photo to Capture Your Intended Audience, And Optimize It to Be Found In Search 9 Secrets to Writing A Compelling LinkedIn Summary: Being Your Own Brand Ambassador 7 Ways to Optimize Your LinkedIn Experience Section For Maximum Impact and Exposure How to Populate Additional LinkedIn Sections And How to Re-Order All Sections By Importance How to Add Skills & Expertise to Your LinkedIn Profile, And How to Find the Best Ones to List How to Encourage Endorsements to Showcase Your Skills and Expertise How to Edit Your Contact Info and Customize the Website Text Links to Your Blog, Website, Portfolio, etc. How to Choose A Custom LinkedIn URL, e.g linkedin.com/yourname How to Add Interactive Media Samples to Your Profile: Show Off Your Work and WOW Prospects How to Promote Your LinkedIn Profile Online and Offline: Widgets, E-mail Signatures, and Real World Marketing How to Make Your LinkedIn Profile Visible And Appealing to Non-Members: Customize How Your Public Profile Appears in Search How to Make Your Profile Eye-Catching In LinkedIn Search With Bullet Points, Stars, and Other Special Characters 3 Quick And Easy Ways to Start to Grow Your LinkedIn Network How to Use Activity Updates and LinkedIn Signal to Spread Your Name and Expertise to Connections and the Wider LinkedIn Community How to Craft Killer LinkedIn Connection Invites in Three Simple Steps How to Encourage Quality Recommendations: Priceless Testimonials From Colleagues and Friends How to Use LinkedIn Groups to Grow Your Connections And Become An Authority Figure In Your Profession Currently Unemployed? What to Put in Your Headline, Summary, and Current Position Sections How to Find A New Job on LinkedIn (And How to Keep Your Search Secret From Your Current Employer!) LinkedIn Premium Memberships: What Are They And Are They Worth The Money? How to Export Your LinkedIn Profile to PDF to Save it from Lost Data Mishaps Top Online Tools to Manage Your LinkedIn Profile and Analyze Its Effectiveness For less than the cost of a cup of coffee, learn advanced LinkedIn techniques that could mean thousands of dollars to you or your business in future! Scroll back up and click "Buy" now!