Lost Muscle Car Dealerships

An entire volume dedicated to detailing and preserving the iconic muscle car dealerships of the 1960s and early 1970s, many whose doors are now closed. Text is supported with more than 350 historic photos and illustrations. Muscle car historian Duncan Brown revisits this glorious automotive era when Nickey 427 Camaros and supercharged Dodge Demons by Grand Spaulding Dodge terrorized the streets. Drag sponsored cars from Reynolds Buick, Yeakel Chrysler-Plymouth, and Mel Burns Ford informed buyers that if you came to their dealership, you too could have a screaming fast muscle car just like the ones you saw at the dragstrip. It was these dealerships that created the lasting muscle car legacy through their innovative advertising and over-the-top performance. The majority of these dealerships floundered, unable to re-attract the customers they had prior to the muscle car. Thankfully, a volume has been dedicated to preserving the history of those less fortunate and revisiting the past success of these Lost Muscle Car Dealerships.

In the world of archeology nothing compares to the discovery. Whether it’s related to King Tut’s tomb, the Titanic, or Amelia Earhart, the uncovering of an artifact outdoes all the research; work; and blood, sweat, and tears into a singular rush of adrenaline. In the world of the muscle car, some of the greatest creations are still waiting to be discovered. This book is a collection of stories written by enthusiasts about their quest to find these extremely rare and valuable muscle cars. You find four categories (Celebrity, Rare, Race Cars, and Concept/Prototype/Show Cars) within three genres (Missing, Lost History, Recently Discovered) that take you through the search for some of the most sought after muscle cars with names such as Shelby, Yenko, Hurst, and Hemi. Along the way, success stories including finding the first Z/28 Camaro, the 1971 Boss 302, and the 1971 Hemi 'Cuda convertible will make you wonder if you could uncover the next great muscle car find. Lost Muscle Cars includes 45 intriguing stories involving some of the most significant American iron ever created during the celebrated muscle car era. Readers will be armed with the tools to begin the quest to make the next great discovery in automotive archaeology!

“Get one before one gets you!” Motion Performance’s catchy sales pitch for builder Joel Rosen’s Phase III Specialty Muscle Cars sums up the escalating performance scene in the late 1960s. Special edition muscle cars were essential to keep pace. Joel and other independent car builders (such as Carroll Shelby, George Hurst, Dick Harrell, Mr. Norm, and Jim Wangers) did what the factories couldn’t do: take the muscle car and turn it into a tire-burning monster. Although the Pontiac GTO established the muscle car category in 1964, a host of corporate safety restrictions restrained factories from offering turn-key race cars off the showroom floor. Independent car builders enhanced appearance and amplified performance in an attempt to do what the manufacturers wouldn’t. Motion Performance issued a written guarantee: Phase III cars would run 11.5 at 120 mph down the quarter-mile! Some of the most iconic nameplates in automotive history were applied in this era with names that included Cheetah, Black Panther, Royal Bobcat, Super Hugger, Manta Ray, Super Snake, Deuce, Fast Track, and The Machine. How did manufacturers stealthily promote these special edition muscle cars as “halo cars” while pretending not to endorse them? What happened to these innovators when factories assimilated their ideas? It’s all covered inside. Muscle car historian Duncan Brown takes us through these special edition muscle cars, their creators, and the behind-the-scenes forces that shaped these wild beasts into legends that left a lasting legacy.

Learn about the rarest muscle cars ever produced with this new book. In the world of muscle cars, many were produced and sold in large enough quantities that they would be considered special but not particularly rare at the time of production. The Boss 429 and Plymouth Superbird were produced for racing homologation reasons, and since they were very expensive to produce, the manufacturers ensured that they would be rare. However, there is rare, and then there is rare. Prototypes and special factory builds, factory production cars, and super car tuners and builders are all covered in this new book by muscle-car historian Wes Eisenschenk. Some are single examples, some are very close to being the last remaining example, and all are extremely rare. Some have no surviving example known to exist. Featured cars include a Boss 429 Cougar, a 1971 Pontiac Ventura II Sprint 455, a 1965 Chevelle 300 COPO car with the L78 option, and a 1970 FK5 Deep Burnt Orange Metallic Superbird. Dealer promotional specials include a 1968 AMC AMX Von Piranha, a 1970 Dick Harrell LS6 454 Camaro, and a 1973 Nickey Chevrolet 427 Nova. These are cars that you will read about but likely never see. For a fun ride through muscle-car history and great stories of the rarest muscle cars ever produced, add this book to your automotive library today.

As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.

The legendary history of the pony car wars comes to life in this softcover edition of The Cars of Trans-Am Racing. The SCCA Trans-Am Racing Series launched in 1966 and was designed to showcase a new class of sporty domestic cars racing on road courses. Each major automotive manufacturer participated heavily in the Trans-Am Series, and in a few short years, it became the ultimate American automobile showdown. When the modified muscle cars of the series were seen performing well on the country’s finest tracks, fans wanted a model of their own in the driveway. These "pony cars" boasted a new look and style not seen before, and their all-around performance eclipsed anything accomplished by production-based American GT cars up to that point. This softcover edition of The Cars of Trans-Am Racing is unique in that it focuses on the cars used in this legendary series. These vintage Mustangs, Camaros, Challengers, Barracudas, Firebirds, Cougars, and Javelins all are extremely popular with collectors and enthusiasts today. Seeing them in their “full-competition” versions when they were new will bring back many fond memories for those who were fans of this series. In addition, enthusiasts who enjoy these cars today look to the Trans-Am Series cars for styling inspiration and performance hints as part of the growing Pro Touring trend. Many of these historic cars have been restored to race-ready condition. Additional insight and interviews from the original builders and the teams that maintained the cars provide an insider’s viewpoint never before seen in print.