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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.

From hand-held, dedicated units to software that turns PCs and Palm Pilots into powerful diagnostic scanners, auto enthusiasts today have a variety of methods available to make use of on-board diagnostic systems. And not only can they be used to diagnose operational faults, they can be used as low-budget data acquistion systems and dynamometers, so you can maximize your vehicle's performance. Beginning with why scanners are needed to work effectively on modern cars, this book teaches you how to choose the right scanner for your application, how to use the tool, and what each code means. "How To Use Automotive Diagnostic Scanners" is illustrated with photos and diagrams to help you understand OBD-I and OBD-II systems (including CAN) and the scanners that read the information they record. Also included is a comprehensive list of codes and what they mean. From catalytic converters and O2 sensors to emissions and automotive detective work, this is the complete reference for keeping your vehicle EPA-compliant and on the road!