Mass Media Communication In Canada

'Mass Communication in Canada' examines the past, present and future of mass communication and its effects on society.

Now in its ninth edition, Media and Communication in Canada continues to provide a comprehensive introduction to the study of media and communication in today's society. Thoroughly revised and updated, this authoritative guide explores the shifting nature of media and communication systems byexamining traditional and new media, and a wealth of current media issues and trends. Highlighting historical and social contexts, theoretical perspectives, and cutting-edge research and debates, Media and Communication in Canada will help students think critically about the place and role of mediaand communication in their own lives and in Canadian society.

The third edition of Mass Comunication in Canada, greatly expanded and thoroughly rewritten and reorganized, fully explores the new terrain of the mid 1990s, examining in detail both the rewards and the pitfalls of changing technologies and roles. It contains selections from the press and other media that bring issues to life and illustrate the workings of media communication. Also included in this edition is a new glossary of terms used in the study of communication.

Now in its eighth edition, Mass Communication in Canada continues to provide a comprehensive introduction to the study of media and communication in today's society. Thoroughly revised and updated, this authoritative guide explores the shifting nature of media and communication systems byexamining traditional media, the growing influence of digitization and new media, and a wealth of current media issues and trends. Highlighting historical and social contexts, theoretical perspectives, and cutting-edge research and debates, Mass Communication in Canada will help students thinkcritically about the place and role of media and communication in their own lives and in Canadian society.

The leader in Canadian communication studies for twenty-five years, this highly-anticipated new edition introduces the history, theories, and basic concepts of traditional media, while integrating the latest information on digitization and various types of new media. The authors explore a widerange of exciting topics including media culture and politics, media content, audiences, law and policy, the structure and role of media ownership, journalists as content producers, the effects of media convergence, and globalization. With a stunning new full-colour design, a reorganized chapter oncommunication policy, and extensive updates throughout, the seventh edition of Mass Communication in Canada is essential reading for anyone studying this constantly evolving field.

Canada has one of the most advanced mass-media systems in the world, which allows Canadians more access to American culture via television, the movies, and the Internet than ever before. At the same time, governments support the production and distribution of Canadian content to Canadians. In this fully updated fourth edition, Mary Vipond traces the rise of the traditional mass media in Canada, explores the new media, and discusses the influcence of old mass media on new media. Clearly written and persuasively argued, The Mass Media in Canada demonstrates the huge challenges government face today in trying to influence media content and considers the troubling questions of who decides what we read, watch, and hear.

Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on the most recent data, contributors to this volume illustrate shifts in political communication, from the brand-image management of political parties and the prime minister, to the evolving role of political journalists.