Mastering Indesign Cs3 For Print Design And Production

Mastering InDesign for Print Design and Production shows how experienced professionals with deadlines and billable hours use InDesign efficiently and effectively. Through the case studies and interviews, readers will find inspired to look beyond the over-emphasized basic features and into the depths of InDesign's utility for real-world print design. Most InDesign books are written for beginners, and experienced users are frustrated by them. When you already know how to make, fill, and thread a text box, the entire first half of most InDesign books is useless. But this one doesn't dwell on the basics. Mastering InDesign for Print Design and Production fulfills the promise of the Mastering series, to provide real-world skills to professionals and students. Like all Mastering books, this one includes: A "by pros for pros" approach: The author is an active professional working in the field of graphic arts, layout, and design, writing for professionals who want to improve their skills or learn new skills. Real-world examples: Running throughout the text are examples of how the various skills are applied in real scenarios, described throughout the book in the form of examples and case studies from the author's own design and consulting work, as well as interviews with other designers using InDesign on the job. Skill-based teaching and hands-on exercises Although the book has a comprehensive glossary, page one begins right away speaking to the core market—print professionals—in industry terms about industry challenges. This immediately lets experienced InDesign users know the book is about them. The approach is humorous, making the digestion and retention of complicated information easier for the reader through quips, anecdotes, and design- and print-geek humor. But at all times the book is true to its mission: Helping a professional do their job in InDesign without frustration, confusion, or aesthetic compromise.

Comprehensive reference and tutorial on Adobe InDesign CS5 If you want to thoroughly master InDesign from the basics through advanced topics, Mastering InDesign CS5 for Print Design and Production is the book you need. Written by the former InDesign technical lead for Adobe, this book helps you achieve professional results through efficient production workflows and advanced techniques. You'll learn how to collaborate within workgroups; work efficiently with text, objects, and variable text; perfect your printed output; get the most out of InDesign's transparency and effects tools, and much more. Above all, you'll see how to handle prepress to get the results you want. Shows you how to use Adobe InDesign CS5 to achieve professional results Written by the former InDesign technical lead for Adobe, who, in addition to his technical expertise, offers his own valuable advice and lessons learned from 20 years in the graphic design business Offers comprehensive coverage of topics, step-by-step instruction, and numerous examples and case studies Whether you're just starting with InDesign or a professional using it every day, this comprehensive guide will take your skills to a new level.

Unlike the early days of Photoshop, for several years now most Photoshop books have been aimed at photographers; there is a big hole on the bookstore shelf that needs to be filled by a Photoshop book that is geared specifically towards graphic design professionals and production artists. This core audience should not have to wade through useless chapters of content geared towards other users of the application, namely professional photographers, web designers, and video editors. Mastering Photoshop for Print Design and Production sets graphic designers and production artists in the right direction when implementing the latest version of Photoshop into their everyday workflow. It demonstrates how to use Photoshop for all aspects of print, from simpler tasks such as basic color correction and masking, to more advanced tasks such as color management, utilizing layer comps, and troubleshooting and automating RGB-to-CMYK color conversion. Entirely four-color throughout, Mastering Photoshop for Print Design and Production fulfills the promise of the Mastering series, to provide real-world skills to professionals and students. Like all Mastering books, this one includes: A "by pros for pros" approach: The author is an active professional working in graphic arts, layout, and design, writing for professionals who want to improve their skills or learn new skills. Real-world examples: Running throughout the text are examples of how the various skills are applied in scenarios faced by real practitioners. Skill-based teaching and hands-on exercises. Companion files for tutorials and projects are provided on the accompanying CD-ROM. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Here's the designer's guide to creating excellent e-books with InDesign Creative professionals are designing more and more e-books and e-zines as digital publishing increasingly gains market share. This book pulls together a wide range of essential information to help them maximize the versatility of InDesign for e-publishing. If you need to know how to build, deploy, and manage digital publications using InDesign, here's your guide to the process, from understanding the platforms and devices and how best to design for them to creating media-rich content for multiple formats using a variety of technologies. Designers are seeking to sharpen their skills to compete in today's e-publishing market, and this book is packed with necessary information about creating and adapting content for e-publication Explains how to plan a new digital publication, convert a print publication to digital, add multimedia and interactivity, and publish and distribute the finished product Covers platforms, devices, and formats; creating media-rich content; designing for different devices; and managing digital publications Examines Adobe's Digital Publishing System, CSS, HTML5, and other commercial vehicles available for e-publishing on multiple platforms, including iPad, Kindle, NOOK, and other tablets and e-readers ePublishing with InDesign is a valuable tool for designers seeking to boost their skills and create cutting-edge e-publications.

In the world of design, projects don't come with directions. The "recipe book" approach used by most software books does little to prepare designers for the demands of a highly competitive industry. Exploring InDesign CS3 takes a different approach. With an emphasis on typography and critical thinking, Exploring InDesign CS3 transforms the novice into a professional who is able to use the software while applying industry-standard design principles. In addition to using the new features of Adobe InDesign CS3, users learn to identify each project's challenges and to strategize the best production sequence. Chapters and projects are carefully organized to move learners from basic operations to creating complex documents. Each chapter builds upon the skills presented in the previous chapter. As in industry, the emphasis throughout is on technical accuracy and productivity.

Graphic design professionals and design students alike are discovering the smart, sophisticated approach of the page layout software, Adobe InDesign. And they're mastering it with Adobe InDesign CS3 Revealed, a thorough overview of the latest release of the software. This highly visual book begins by covering the workspace and other fundamental concepts. Each subsequent chapter delves into new features, offering more in-depth coverage as the book progresses. With new material on the improved interface and features of CS3, this edition retains its step-by-step tutorials and user-friendly design, resulting in a resource that is comprehensive, clear, and effective.

Is this book for programmers? Written specifically for graphic designers and production artists already comfortable working with Adobe InDesign, this book teaches you how to automate publishing without learning a lot of scary code. XML simplifies the process of moving content in and out of your layouts and can speed up any print or Web assignment. Why should I care about XML? If you’re managing data-intensive layout projects, and you want to keep that data consistent, accurate, and up-to-date, then incorporating XML can help. You can also use XML to automate processes like importing text and large numbers of graphics into a layout, or repurposing content from one application to another. Do I need additional plug-ins or special software? You need only the powerful features built into InDesign CS2, CS3 or CS4 to use this book. How will I learn XML? This guide includes nine easy-to-follow projects with downloadable support files. With these hands-on tutorials, you will learn XML in context. By the final project, XML will no longer be a mystery, but a powerful tool you can use to support your company or clients. These real-world projects will teach you: l Business cards: Create a structured layout in InDesign and then import XML. Format text automatically and flow the text into multiple examples. l Product catalog: Learn how to import XML data into a structured layout using nested styles and cloned text. l Direct mail and variable data printing: Use XML and InDesign to create sophisticated direct mail pieces without costly plug-ins or third-party software. l Magazine and newspaper: Build and export magazine-style publications for online distribution. l Web: Transform XML into XHTML to incorporate directly into your Web pages, or use Cascading Style Sheets to instantly format your exported XML.