Media And Globalization

In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.

In this comprehensive volume, leading scholars of media and communication examine the nexus of globalization, digital media, and popular culture in the early 21st century. The book begins by interrogating globalization as a critical and intensely contested concept, and proceeds to explore how digital media have influenced a complex set of globalization processes in broad international and comparative contexts. Contributors address a number of key political, economic, cultural, and technological issues relative to globalization, such as free trade agreements, cultural imperialism, heterogeneity, the increasing dominance of American digital media in global cultural markets, the powers of the nation-state, and global corporate media ownership. By extension, readers are introduced to core theoretical concepts and practical ideas, which they can apply to a broad range of contemporary media policies, practices, movements, and technologies in different geographic regions of the world—North America, Europe, Africa, the Middle East, Latin America, and Asia. Scholars of global media, international communication, media industries, globalization, and popular culture will find this to be a singular resource for understanding the interconnected relationship between digital media and globalization.

The different platforms of communication have turned the world into a global village. The present state of the media has made it possible to transgress borders and social boundaries. Some of the concepts discussed in this book are global media and consumer culture, evolution of global media, alternative media and new media that are sure to provide the reader an insight into this field. The contents of this book will help the readers understand the modern concepts of the subject.

This study examines the converging culture, telecommunications and new media industries in North America. With a broadly political-economic perspective, this work the goes on to provide an account of changes in the aftermath of trade agreements, and sets these changes in a global context.

The innovative and rapid growth of communication satellites and computer mediated technologies in the late 1980s and early 1990s, combined with the deregulation of national broadcasting, led many media commentators to assume that the age of national media had been lost. But what has become clear is that, whilst there has been a limited growth in global media, there has been an emergence of a strong localised television and communications industry. Mapping the world media market, and using examples of programming from countries as diverse as Thailand, Hong Kong, Brazil, Taiwan, Spain and Britain, this volume explores theories of media globalization, examines the local culture of television programming and analyses the blurring of distinctions between the global and the local.

Global media expert Dal Yong Jin examines the nexus of globalization, digital media, and contemporary popular culture in this empirically rich, student-friendly book. Offering an in-depth look at globalization processes, histories, texts, and state policies as they relate to the global media, Jin maps out the increasing role of digital platforms as they have shifted the contours of globalization. Case studies and examples focus on ubiquitous digital platforms, including Facebook, YouTube, and Netflix, in tandem with globalization so that the readers are able to apply diverse theoretical frameworks of globalization in different media milieu. Readers are taught core theoretical concepts which they should apply critically to a broad range of contemporary media policies, practices, movements, and technologies in different geographic regions of the world – North America, Europe, Africa, Latin America, and Asia – with a view to determining how they shape and are shaped by globalization. End-of-chapter discussion questions prompt further critical thinking and research. Students doing coursework in digital media, global media, international communication, and globalization will find this new textbook to be an essential introduction to how media have influenced a complex set of globalization processes in broad international and comparative contexts.

The fully updated fourth edition of this lively and accessible book argues for the central role of media in understanding and shaping globalization. By breaking down the economic, cultural, and political impact of media, and through a rich set of case studies, Jack Lule describes a divided global village, its destiny shaped by strife.

The ongoing interconnection of the world through modern mass media is generally considered to be one of the major developments underpinning globalization. This important book considers anew the globalization phenomenon in the media sphere. Rather than heralding globalization or warning of its dangers, as in many other books, Kai Hafez analyses the degree to which media globalization is really taking place. Do we have enough evidence to show that there is a linear and accelerated move towards transnationalization in the media? All too often the empirical data presented seems rather more anecdotal than representative. Many transborder media phenomena are overestimated and taken out of the context of locally and nationally oriented mainstream media processes all over the world. The inherent danger is that a central paradigm of the social sciences, rather than bearing scholarly substance, will turn out to be a myth and even a sometimes dangerously ideological tool. Based on a theoretical debate of media globalization, the work discusses most major fields of media development, including foreign reporting, satellite TV, film, internet, foreign broadcasting, media and migration, media policy and media economy. As an important new contribution to timely debates, The Myth of Media Globalization will be essential and provocative reading for students and scholars alike.