Multinationals In Emerging Markets By Means Of Nestl In China

Seminar paper from the year 2017 in the subject Business economics - General, grade: 1.0, EBC University Düsseldorf, language: English, abstract: The growing interdependence of countries and internationalization of companies is one of the most extensively discussed topics of the last decades. Not only international trade has risen strongly, but also foreign direct investments (FDI) have been increasingly conducted by expanding companies worldwide. Companies widening their range by seizing opportunities internationally are most likely able to fuel their growth, whereas the position of organizations that only operate nationally is continuously weakened. Therefore, especially big multinational corporations from developed countries, like Nestle or Unilever, strive to steadily expand their global presence in order to thrive in a highly competitive global market. Whereas emerging countries, like China or India, are popular to invest in for MNCs, internationalization is increasingly including companies from those developing nations as well. Additionally, those Emerging Market Multinationals (EMNCs) are not only gaining power on an international level but are also becoming effective local competitors for multinationals in their home markets. Hence, losing their market shares to the local competition, MNCs are forced to rethink their strategy in emerging markets. According to the new challenges, multinationals have to face in developing markets the following paper aims to analyze the competitive environment in emerging countries and thus derive promising approaches for MNCs to successfully stabilize their position. The analysis will be based on a theoretical background, including the description of general reasons for internationalization, foreign direct investments as an entry mode as well as the “Being International Strategies” according to Bartlett/Ghoshal (1989) and broader relevant models. Afterwards, the current situation and competitive environment in emerging markets will be outlined. The analysis itself will be conducted on the example of Nestlé in the Chinese market in order to further assess MNCs’ position in developing countries. After giving a short company introduction, the Chinese food processing industry, as well as Nestlé's internationalization strategy, will be examined. In order to further assess the company`s position and performance in China Porter’s 5 forces framework will be applied. To conclude, general implications for the competitive situation in emerging markets and MNC’s strategies as well as an evaluation of Nestlé’s position in China are derived and outlined.

"Multinational Enterprises in Emerging Markets aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Unlike other books, which tend to be very general in offering these lessons, Yadong Luo explicates the issues concretely, comparatively, and thoroughly."

Examines the rise of Chinese companies in international markets. This book provides an overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management.

This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.

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China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace The rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of firms like Thinkpad and RCA, many western investors and business leaders know little or nothing about them. This book looks at the rise of Chinese firms, who they are, how they'll change the global competitive landscape, their strengths and weaknesses, and how established western firms might meet the challenges and opportunities this trend presents. Throughout the book, the authors examine and highlight the major differences between Chinese and western firms, particularly differences related to corporate leadership and organizational structure, how and why they choose M&A targets, global workforces, and political issues like unionization. A comprehensive, expert examination of emerging Chinese global corporations and how they will affect the global economy Ideal for investors and executives of western companies Written by a team of top China business experts and curated by the editor of the Chinese edition of the Harvard Business Review For anyone who wants to understand the future of Chinese companies and the opportunities and challenges their global emergence will present, The Globalization of Chinese Companies offers comprehensive, expert insight.

"The unique quality of this book as an important guide to Chinese industry today is based on the author's double experience, first from his practical career in China and more recently from his academic career in the U.S."--BOOK JACKET.

Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.