Practical Business Analytics Using R And Python

This book illustrates how data can be useful in solving business problems. It explores various analytics techniques for using data to discover hidden patterns and relationships, predict future outcomes, optimize efficiency and improve the performance of organizations. You’ll learn how to analyze data by applying concepts of statistics, probability theory, and linear algebra. In this new edition, both R and Python are used to demonstrate these analyses. Practical Business Analytics Using R and Python also features new chapters covering databases, SQL, Neural networks, Text Analytics, and Natural Language Processing. Part one begins with an introduction to analytics, the foundations required to perform data analytics, and explains different analytics terms and concepts such as databases and SQL, basic statistics, probability theory, and data exploration. Part two introduces predictive models using statistical machine learning and discusses concepts like regression, classification, and neural networks. Part three covers two of the most popular unsupervised learning techniques, clustering and association mining, as well as text mining and natural language processing (NLP). The book concludes with an overview of big data analytics, R and Python essentials for analytics including libraries such as pandas and NumPy. Upon completing this book, you will understand how to improve business outcomes by leveraging R and Python for data analytics. What You Will Learn Master the mathematical foundations required for business analytics Understand various analytics models and data mining techniques such as regression, supervised machine learning algorithms for modeling, unsupervised modeling techniques, and how to choose the correct algorithm for analysis in any given task Use R and Python to develop descriptive models, predictive models, and optimize models Interpret and recommend actions based on analytical model outcomes Who This Book Is For Software professionals and developers, managers, and executives who want to understand and learn the fundamentals of analytics using R and Python.

Learn the fundamental aspects of the business statistics, data mining, and machine learning techniques required to understand the huge amount of data generated by your organization. This book explains practical business analytics through examples, covers the steps involved in using it correctly, and shows you the context in which a particular technique does not make sense. Further, Practical Business Analytics using R helps you understand specific issues faced by organizations and how the solutions to these issues can be facilitated by business analytics. This book will discuss and explore the following through examples and case studies: An introduction to R: data management and R functions The architecture, framework, and life cycle of a business analytics project Descriptive analytics using R: descriptive statistics and data cleaning Data mining: classification, association rules, and clustering Predictive analytics: simple regression, multiple regression, and logistic regression This book includes case studies on important business analytic techniques, such as classification, association, clustering, and regression. The R language is the statistical tool used to demonstrate the concepts throughout the book. What You Will Learn • Write R programs to handle data • Build analytical models and draw useful inferences from them • Discover the basic concepts of data mining and machine learning • Carry out predictive modeling • Define a business issue as an analytical problem Who This Book Is For Beginners who want to understand and learn the fundamentals of analytics using R. Students, managers, executives, strategy and planning professionals, software professionals, and BI/DW professionals.

Statistical methods are a key part of of data science, yet very few data scientists have any formal statistics training. Courses and books on basic statistics rarely cover the topic from a data science perspective. This practical guide explains how to apply various statistical methods to data science, tells you how to avoid their misuse, and gives you advice on what's important and what's not. Many data science resources incorporate statistical methods but lack a deeper statistical perspective. If you’re familiar with the R programming language, and have some exposure to statistics, this quick reference bridges the gap in an accessible, readable format. With this book, you’ll learn: Why exploratory data analysis is a key preliminary step in data science How random sampling can reduce bias and yield a higher quality dataset, even with big data How the principles of experimental design yield definitive answers to questions How to use regression to estimate outcomes and detect anomalies Key classification techniques for predicting which categories a record belongs to Statistical machine learning methods that “learn” from data Unsupervised learning methods for extracting meaning from unlabeled data

"Mastering Business Analytics with Python & R: Theory and Practice" is a comprehensive guide unlocking the principles and applications of Business Analytics (BA). 5 Key Learning Outcomes or Takeaways from "Mastering Business Analytics with Python & R: Theory and Practice." 1. Demystifying Business Analytics (BA) for Informed Decision-Making: Takeaway: Gain a deep understanding of how BA empowers data-driven decisions, replacing intuition with concrete evidence. 2. Practical Applications Across Marketing, Finance, Operations, and HR: Takeaway: Discover real-world use cases of BA in diverse business functions, solving problems and optimizing performance in marketing, finance, operations, and HR. 3. Mastering Data Management and Wrangling: Takeaway: Develop essential data handling skills, including cleaning, transforming, imputing and transforming messy data into a usable format for analysis. 4. Drawing Key Insights and Recommendations: Takeaway: Learn powerful techniques for analyzing data with descriptive and inferential statistics, uncovering trends, patterns and translating them into actionable business recommendations. 5. Mastering Visualization and Predictive Modeling: Takeaway: Create impactful data visualizations using Python and R libraries, and leverage predictive modeling techniques to forecast future trends and outcomes. What you'll discover: Data Mastery: Conquer data wrangling with powerful Python libraries like pandas, NumPy and R packages like dplyr and tidyr, transforming messy data into a clean, usable format for analysis. Visual Insights: Craft compelling data visualizations using Python libraries like Matplotlib and Seaborn and R packages like ggplot2(grammar of graphics), effectively communicating insights to stakeholders. Statistical Prowess: Employ powerful statistical models in Python libraries like Scikit-learn and Statsmodels and R packages like moments, uncovering patterns, trends, and relationships within your data. Machine Learning(ML) Expertise: Understand in simple terms the mathematical aspect of ML algorithms (Decision tree, Neural Net, SVM, Clustering, etc). Build and deploy machine learning models in Python libraries like tensorflow, sklearn, Pytorch and R packages like caret, rpart, e1071, xgboost, etc. anticipating future trends and predicting business outcomes. Beyond the Basics: Application of BA in Marketing, Operations, Finance, and HR with practical examples and hypothetical datasets. Predict customer behavior, optimize operations, predict customer credit worthiness, forecast trends, predict employee churn and more!" "Mastering Business Analytics with Python & R: Theory and Practice" revolutionizes data-driven decision-making by seamlessly blending theoretical concepts with hands-on applications, empowering readers to unlock the full potential of Business Analytics across diverse business functions.

Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using Python software for illustration Readers will learn how to implement a variety of popular data mining algorithms in Python (a free and open-source software) to tackle business problems and opportunities. This is the sixth version of this successful text, and the first using Python. It covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, recommender systems, clustering, text mining and network analysis. It also includes: A new co-author, Peter Gedeck, who brings both experience teaching business analytics courses using Python, and expertise in the application of machine learning methods to the drug-discovery process A new section on ethical issues in data mining Updates and new material based on feedback from instructors teaching MBA, undergraduate, diploma and executive courses, and from their students More than a dozen case studies demonstrating applications for the data mining techniques described End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented A companion website with more than two dozen data sets, and instructor materials including exercise solutions, PowerPoint slides, and case solutions Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python is an ideal textbook for graduate and upper-undergraduate level courses in data mining, predictive analytics, and business analytics. This new edition is also an excellent reference for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology. “This book has by far the most comprehensive review of business analytics methods that I have ever seen, covering everything from classical approaches such as linear and logistic regression, through to modern methods like neural networks, bagging and boosting, and even much more business specific procedures such as social network analysis and text mining. If not the bible, it is at the least a definitive manual on the subject.” —Gareth M. James, University of Southern California and co-author (with Witten, Hastie and Tibshirani) of the best-selling book An Introduction to Statistical Learning, with Applications in R

Learn to get the most out of your business data to optimize your business About This Book This book will enable and empower you to break free of the shackles of spreadsheets Learn to make informed decisions using the data at hand with this highly practical, comprehensive guide This book includes real-world use cases that teach you how analytics can be put to work to optimize your business Using a fictional transactional dataset in raw form, you'll work your way up to ultimately creating a fully-functional warehouse and a fleshed-out BI platform Who This Book Is For This book is for anyone who has wrangled with data to try to perform automated data analysis through visualizations for themselves or their customers. This highly-customized guide is for developers who know a bit about analytics but don't know how to make use of it in the field of business intelligence. What You Will Learn Create a BI environment that enables self-service reporting Understand SQL and the aggregation of data Develop a data model suitable for analytical reporting Connect a data warehouse to the analytic reporting tools Understand the specific benefits behind visualizations with D3.js, R, Tableau, QlikView, and Python Get to know the best practices to develop various reports and applications when using BI tools Explore the field of data analysis with all the data we will use for reporting In Detail Business Intelligence (BI) is at the crux of revolutionizing enterprise. Everyone wants to minimize losses and maximize profits. Thanks to Big Data and improved methodologies to analyze data, Data Analysts and Data Scientists are increasingly using data to make informed decisions. Just knowing how to analyze data is not enough, you need to start thinking how to use data as a business asset and then perform the right analysis to build an insightful BI solution. Efficient BI strives to achieve the automation of data for ease of reporting and analysis. Through this book, you will develop the ability to think along the right lines and use more than one tool to perform analysis depending on the needs of your business. We start off by preparing you for data analytics. We then move on to teach you a range of techniques to fetch important information from various databases, which can be used to optimize your business. The book aims to provide a full end-to-end solution for an environment setup that can help you make informed business decisions and deliver efficient and automated BI solutions to any company. It is a complete guide for implementing Business intelligence with the help of the most powerful tools like D3.js, R, Tableau, Qlikview and Python that are available on the market. Style and approach Packed with real-world examples, this pragmatic guide helps you polish your data and make informed decisions for your business. We cover both business and data analysis perspectives, blending theory and practical hands-on work so that you perceive data as a business asset.

Practical Business Analytics Using SAS: A Hands-on Guide shows SAS users and businesspeople how to analyze data effectively in real-life business scenarios. The book begins with an introduction to analytics, analytical tools, and SAS programming. The authors—both SAS, statistics, analytics, and big data experts—first show how SAS is used in business, and then how to get started programming in SAS by importing data and learning how to manipulate it. Besides illustrating SAS basic functions, you will see how each function can be used to get the information you need to improve business performance. Each chapter offers hands-on exercises drawn from real business situations. The book then provides an overview of statistics, as well as instruction on exploring data, preparing it for analysis, and testing hypotheses. You will learn how to use SAS to perform analytics and model using both basic and advanced techniques like multiple regression, logistic regression, and time series analysis, among other topics. The book concludes with a chapter on analyzing big data. Illustrations from banking and other industries make the principles and methods come to life. Readers will find just enough theory to understand the practical examples and case studies, which cover all industries. Written for a corporate IT and programming audience that wants to upgrade skills or enter the analytics field, this book includes: More than 200 examples and exercises, including code and datasets for practice. Relevant examples for all industries. Case studies that show how to use SAS analytics to identify opportunities, solve complicated problems, and chart a course. Practical Business Analytics Using SAS: A Hands-on Guide gives you the tools you need to gain insight into the data at your fingertips, predict business conditions for better planning, and make excellent decisions. Whether you are in retail, finance, healthcare, manufacturing, government, or any other industry, this book will help your organization increase revenue, drive down costs, improve marketing, and satisfy customers better than ever before.

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis. Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately. Understand the specifics of behavioral data Explore the differences between measurement and prediction Learn how to clean and prepare behavioral data Design and analyze experiments to drive optimal business decisions Use behavioral data to understand and measure cause and effect Segment customers in a transparent and insightful way