Relevance Ranking For Vertical Search Engines

In plain, uncomplicated language, and using detailed examples to explain the key concepts, models, and algorithms in vertical search ranking, Relevance Ranking for Vertical Search Engines teaches readers how to manipulate ranking algorithms to achieve better results in real-world applications. This reference book for professionals covers concepts and theories from the fundamental to the advanced, such as relevance, query intention, location-based relevance ranking, and cross-property ranking. It covers the most recent developments in vertical search ranking applications, such as freshness-based relevance theory for new search applications, location-based relevance theory for local search applications, and cross-property ranking theory for applications involving multiple verticals. Foreword by Ron Brachman, Chief Scientist and Head, Yahoo! Labs Introduces ranking algorithms and teaches readers how to manipulate ranking algorithms for the best results Covers concepts and theories from the fundamental to the advanced Discusses the state of the art: development of theories and practices in vertical search ranking applications Includes detailed examples, case studies and real-world situations

In "The Future of Search Engines," I continue the investigation I began in my previous work, "The Search Engine Revolution," providing a detailed forecast of what lies ahead. In this book, I explore how search engines will evolve in the future, drawing on my track record of predicting technological advancements. My predictions are not just guesses; they're based on current trends and supported by real-world evidence that has consistently proven accurate. For example, I warned last year about the risks of relying too heavily on AI-generated content for SEO and digital marketing, a caution that has been validated by subsequent updates to Google's algorithms favoring human-generated content. Picture a fleet of sleek, voice-controlled search drones elegantly maneuvering through the physical world, ready to quickly gather information and respond to user queries with remarkable efficiency. This isn't just a fantasy; it's a compelling vision of where search technology is headed. These search drones represent a significant shift, seamlessly connecting the digital world with physical reality. Imagine strolling through a bustling city, curious about the history of a famous landmark. With a simple voice command, a nearby drone swoops in, providing a wealth of information instantly. From historical facts to real-time updates, these drones redefine how we access information about our surroundings, essentially turning the world into a readily available database of knowledge. It's important to note that by "drones," I mean smaller, drone-like devices, not the larger drones commonly used today. But why limit our search endeavors to Earth? The future of exploration reaches far beyond our planet. There's speculation about search networks expanding into space, allowing us to explore the mysteries of distant galaxies. As humanity's desire for discovery drives us toward the stars, these networks have the potential to unravel the universe's secrets. Imagine a future where communication with extraterrestrial beings is possible, enabling the exchange of knowledge across vast cosmic distances. I delve into this concept further in my books "The Cosmos" and "Searching for Aliens on Earth and in the Cosmos." While some contemporary scientists may argue for humanity's uniqueness in the universe, the future could offer a different perspective. Remember how Galileo's support for the heliocentric model challenged the prevailing belief in a geocentric universe, leading to his condemnation by the Inquisition. It serves as a reminder that anything is possible. This exciting prospect sparks our imagination and fuels our unending quest for knowledge. At the core of these visionary concepts lies an unwavering commitment to progress. Technological advancements continue to dazzle, offering increasingly sophisticated tools for information retrieval. From AI-powered computing to advanced data analysis, our arsenal of search capabilities has never been more potent. Yet, perhaps the most remarkable aspect of this technological revolution is its inherent simplicity. Gone are the days of cumbersome search engines and endless scrolling; searching becomes intuitive and seamless, seamlessly woven into the fabric of our daily lives. Looking forward, one thing remains abundantly clear: the boundless potential of search technology knows no bounds. It's a journey fueled by innovation, curiosity, and an unwavering determination to unearth answers. So, as we venture forth into uncharted territory, let's embrace the notion that this is just the beginning. With each groundbreaking idea and monumental stride, we edge closer to a future where finding answers is as effortless as posing a question. I hope you enjoy reading this book.

This book provides a broad introduction to search engines by integrating five different perspectives on Web search and search engines that are usually dealt with separately: the technical perspective, the user perspective, the internet-based research perspective, the economic perspective, and the societal perspective. After a general introduction to the topic, two foundational chapters present how search tools can cover the Web’s content and how search engines achieve this by crawling and processing the found documents. The next chapter on user behavior covers how people phrase their search queries and interact with search engines. This knowledge builds the foundation for describing how results are ranked and presented. The following three chapters then deal with the economic side of search engines, i.e., Google and the search engine market, search engine optimization (SEO), and the intermingling of organic and sponsored search results. Next, the chapter on search skills presents techniques for improving searches through advanced search interfaces and commands. Following that, the Deep Web and how its content can be accessed is explained. The two subsequent chapters cover ways to improve the quality of search results, while the next chapter describes how to access the Deep Web. Last but not least, the following chapter deals with the societal role of search engines before the final chapter concludes the book with an outlook on the future of Web search. With this book, students and professionals in disciplines like computer science, online marketing, or library and information science will learn how search engines work, what their main shortcomings are at present, and what prospects there are for their further development. The different views presented will help them to understand not only the basic technologies but also the implications the current implementations have concerning economic exploitation and societal impact.

This book constitutes the refereed proceedings of the 33rd annual European Conference on Information Retrieval Research, ECIR 2011, held in Dublin, Ireland, in April 2010. The 45 revised full papers presented together with 24 poster papers, 17 short papers, and 6 tool demonstrations were carefully reviewed and selected from 223 full research paper submissions and 64 poster/demo submissions. The papers are organized in topical sections on text categorization, recommender systems, Web IR, IR evaluation, IR for Social Networks, cross-language IR, IR theory, multimedia IR, IR applications, interactive IR, and question answering /NLP.

Provides an understanding of Web search engines from the unique perspective of Library and Information Science. This book explores a range of topics including retrieval effectiveness, user satisfaction, the evaluation of search interfaces, the impact of search on society, and the influence of search engine optimization (SEO) on results quality.

The Internet has enabled the convergence of all things information-related. This book provides essential, foundational knowledge of the application of Internet and web technologies in the information and library professions. Internet Technologies and Information Services: Second Edition is a vital asset to students preparing for careers in library and information science and provides expanded coverage to important new developments while still covering Internet foundations. In addition to networking, the Internet, HTML, web design, web programming, XML, and web searching, this new edition covers additional topics such as cloud computing, content management systems, eBook technologies, mobile technologies and applications, relational database management systems (RDMS), open source software, and virtual private networking. It also provides information on virtualization and related systems, including desktop virtualization systems. With clear and simple explanations, the book helps students form a solid, basic IT knowledge that prepares them for more advanced studies in technology. It supplies an introductory history of the Internet and an examination of current trends with specific emphasis on how online information access affects the LIS fields. Author Joseph B. Miller, MSLS, explains Internet protocols and current broadband connectivity options; Internet security issues and steps to take to block threats; building the web with markup languages, programming, and content management systems; and elements of information access on the web: content formats, information retrieval, and Internet search.

This volume presents 70 carefully selected papers from a major joint event: the 8th International Conference on Soft Computing and Pattern Recognition (SoCPaR 2016) and the 8th International Conference on Computational Aspects of Social Networks (CASoN 2016). SoCPaR–CASoN 2016, which was organized by the Machine Intelligence Research Labs (MIR Labs), USA and Vellore Institute of Technology (VIT), India and held at the VIT on December 19–21, 2016. It brings together researchers and practitioners from academia and industry to share their experiences and exchange new ideas on all interdisciplinary areas of soft computing and pattern recognition, as well as intelligent methods applied to social networks. This book is a valuable resource for practicing engineers/scientists and researchers working in the field of soft computing, pattern recognition and social networks.