Retro Air Jordan Shoes

Hours of fun coloring and learning about your favorite Air Jordan shoes from the past or designing the new Air Jordan's for the future! Includes: -A 1-page bio behind the Jordan Brand, the history of how Nike signed Michael Jordan (when he really wanted Adidas!) and the details of the original endorsement contract! - High quality illustrations of Air Jordan 1 through Air Jordan 23 with the history behind each sneaker and it's design! - 5 different 'design-your-own-Jordan' templates - Many pages of Jordan Extras - Sample pages from 2nd book in series: "Michael Jordan's Greatest Moments: An Inspirational Coloring Book Biography for Adults and Kids" 80 pages, printed on white paper with no backside printing (1 illustration per page). If you liked this book, you will love Anthony Curcio's newest release "NBA Design: Shoes, Logos and Jerseys: The Ultimate Creative Coloring Book for Adults and Kids! " NBA Design includes all 30 team logos, jerseys, over 15 of today's hottest shoes to color and of course a 'design your own center' that any basketball fan will love! The ultimate gift idea!

Do you want to see how the big brands really make shoes? Now you can! More than just a tour through a sneaker factory, How Shoes are Made will show you how modern shoes come to life! From drawing shoe designs to sample development and footwear manufacturing you will see how it’s done. Written by veteran shoemaking pros, How Shoes are Made will give you a look inside the REAL world of shoe design, development and mass production. Updated 2019 Edition! Includes 26 Chapters explaining shoe design, shoe pattern making, sample development, footwear materials, stitching, outsole and tooling design, EVA forming, final assembly, shoe lasts, shoe factory prices, quality control, shoemaking equipment, starting your own shoe brand, and much more! 200 pages with over 400 color photos and drawings. A must-read for young shoe designers, sneakerheads, or any footwear fanatic! Over 10,000 copies sold! Read in over 60 countries!

"Hail to the King of Sneakers: Michael Jordan's Nike Air Jordan Retro Time ( A Social Media-loaded Marketing Campaign Success Story)" is an eBook about the history of Michael Jordan, a superhero, superstar basketball player who ended up becoming a great businessman after his retirement. It's also the story of sneaker collectors who did not mind staying in line to be able to buy a few pairs of his shoes. Over the years, superstar Michael Jordan has become a sacred hero. He was thought to have superhuman powers. In this eBook, you will read about the shopping incidents, Michael's business advice, and hard-working skills. You will also read about the shoe empire he ends up building and the standout players who are part of his brand. Michael Jordan produces shoes for his fans and consumers of all age group. In his mind, kids are his future markets. Find out where he got started and what he had to do to build this luxury shoe empire. From the school of hard knocks to various business textbooks and the key questions he had to ask, you will find out he was a determined player and businessman who wants to make a difference in this world.

Do you own more pairs of Air Jordan's or Air Force Jordan's than anyone probably should ever own, do you still get as excited when you go to buy a new pair as you did when you bought your first pair back in the day? If you are one of those people that spends their free time scouring the Internet, swap meets and classified ads trying to find that perfect pair of vintage Air Jordan's. Then this book is definitely for you! Inside pages, you will learn the secrets of Nikes, designs and developments and marketing strategies for the models of Air Jordan's that have become that have become synonymous with a brand and change the basketball shoe game for ever. But for Air Jordan's basketball shoes were mostly white however, when Nike introduced Air Jordan's in 1982. There are black and white color scheme (for the Chicago Bulls), earned them the nickname "Devils shoes or devil, colored shoes!" Ever since those first Air Jordan skim off the line issue industry has never been the same those first shoes, spawned thousands upon thousands of imitators, all trying to cash in on the market for color schemes and celebrity endorsements. But no matter how many imitators there are floating around in the world. There is only one shoe that really matters, and they are the Nike Air Jordan's. So if you want to know all the insider secrets of buying and collecting your favorite shoe. Then this book is definitely the best place to start by the time you are finished. You will have your PhD in Air Jordan's guaranteed!

“A vivid picture of how what we wear on our feet can tell us what it really means to be an American.”—Vanity Fair “Expansive, thorough, and entertaining . . . a comprehensive look at how much the sneaker became a signature indicator of cool.”—The Wall Street Journal A cultural history of sneakers, tracing the footprint of one of our most iconic fashions across sports, business, pop culture, and American identity “It’s gotta be the shoes.” When Spike Lee said it to Michael Jordan in a 1989 commercial, it was with a wink and a nod—what makes MJ so good? His Nike Air Jordan IIIs, of course. But as Nicholas Smith reveals in this captivating history, Lee’s line also speaks to the sneaker’s place at the heart of American culture. Once the athletic shoe graduated from the beaches and croquet courts of the wealthy elite to streetwear ubiquity, its journey through the heart of American life was just getting started. In this rollicking narrative, Nicholas K. Smith carries us through the long twentieth century as sneakers became the totem of subcultures. We follow the humble athletic and watch as sneakers become the calling card of California skaters and New York MCs, the spark of riots and gang violence, the heart of a global economic controversy, the muse of haute couture, and a lynchpin in the transformation of big sports into big business. Along the way, we meet larger-than-life mavericks and surprising visionaries: genius rubber inventor Charles Goodyear, risking everything to get his formula right; the warring brothers who started dueling shoe empires; road-warrior Chuck Taylor, hawking shoes out of his trunk; and many more mavericks, hustlers, and dreamers. With a sure stride and a broad footprint, Kicks introduces us to an influential and evolving legacy.

The definitive primer on the world’s most popular shoe: the basketball sneaker. Basketball shoes have a long and storied history both on and off the court. Back in the 1930s, a basketball sneaker was created for straight-up performance. Today, hoops footwear do double duty: they’re designed for and by elite players, but to sneakerheads, how they look is nearly as important as how they perform. SLAM Kicks breaks down the path of the basketball sneaker, from the birth of the very first iconic shoe, the Converse Chuck Taylor All-Star, to the white-hot best-selling cultural-phenomenon Nike Air Jordan sneaker line. This book showcases the hottest basketball kicks over time, throwbacks and new shoes alike, covering each legendary sneaker and its design, the technical advancements found in the shoe, the athletes who made the shoe famous, and the cultural waves the footwear has made off the basketball court. Featured sneakers also include the Adidas Jabbar, the Puma Clyde, the Nike Air Force One, the Reebok Question, the AND1 Tai Chi, the Nike Zoom Kobe IV, and many others. SLAM Kicks: Basketball Sneakers That Changed the Game is the perfect gift for basketball-sneaker fans and street-fashion enthusiasts alike.

Jay Gotham provides fans of the classic Nike SB Dunk sneaker with a never-before-seen exhaustive list of every colorway of the shoe from each annual collection. This is Part One of a two-book series chronicling the years 2002-2010.

"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.