Technology Entrepreneurship A Treatise On Entrepreneurs And Entrepreneurship For And In Technology Ventures Vol 1

The treatise is the first coherent and comprehensive presentation of the important sub-field of ""technology entrepreneurship"" emphasizing the science and engineering perspectives. It is a presentation of technology entrepreneurship as an inter-cultural approach referring to the US and Germany. It integrates micro- and macro aspects referring to numerous cases of firms' foundations. The book provides also a new semi-quantitative approach to growth of new technology ventures. This work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the work's license are retained by the author or authors.

For centuries, various new media technologies have provided individuals with a set of powerful tools to affect their audiences. Among these the magic lantern show was perhaps the most pervasive, and persuasive. Around the world audiences gathered together in darkened rooms to see a sequence of projected images transition one into another as they listened to personal stories or scripted narrations. Through the power of the magic lantern audiences, for the first time, became the direct witnesses to distant, often traumatic, political events; they visually learned new scientific and medical knowledge, virtually experienced distant places, and collectively experienced strange, often uncanny, phenomena. Although relatively neglected until recently, the apparatus of the magic lantern is now receiving the attention it deserves from historians, curators and artists. Through a set of case studies focusing on the use of the magic lantern by very different, but equally fascinating individuals, a team of international scholars analyses the emerging power of the lantern show in the nineteenth and twentieth centuries within politics, religion, travel, science, health, marketing and entertainment. The magic lantern’s connections to today’s multimedia environments are explored through the intertwined themes of connecting, experiencing, witnessing and persuading.

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups Extensive discussion of technology management and continuous innovation as a competitive advantage Addresses the issue of leading, managing, motivating, and compensating technical workers More time on the fundamentals of marketing and selling, as these are elements of entrepreneurship commonly most neglected by engineers and scientists

The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It’s a working guide for engineers and scientists who want to actually be entrepreneurs. An intense focus on product design and development, with customers and markets in mind Extensive discussion of intellectual property development, management, and protection Potent insights into marketing and selling technology products to the global marketplace Techniques for forecasting financials, raising funds, and establishing venture valuation Best practices in venture leadership and managing growth Overview of various exit strategies and how to prepare the venture for exit

Managing Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors’ considerable experience mentoring students as they turn their technological ideas into real-life business ventures. . The text is separated into three parts providing a roadmap for successful entrepreneurial projects: Part I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation Part II shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers’ needs. Part III takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth. With a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools.