The Adweek Directory
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The Adweek Directory
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 1014 |
Release | : 2008 |
Genre | : Advertising agencies |
ISBN | : CORNELL:31924095864512 |
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Adweek Major Media Directory
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 1000 |
Release | : 1997 |
Genre | : Advertising |
ISBN | : NWU:35556026700948 |
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The Marketing Yellow Pages
Author | : Chris Vogl |
Publsiher | : iUniverse |
Total Pages | : 260 |
Release | : 2024 |
Genre | : Electronic Book |
ISBN | : 9780595281329 |
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Adweek Agency Directory
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 294 |
Release | : 1987 |
Genre | : Advertising agencies |
ISBN | : UCLA:L0051022150 |
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Strategic Copywriting
Author | : Edd Applegate |
Publsiher | : Rowman & Littlefield |
Total Pages | : 311 |
Release | : 2015-11-05 |
Genre | : Business & Economics |
ISBN | : 9781442244092 |
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When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
Adweek s Marketing Week
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 528 |
Release | : 1990-07 |
Genre | : Advertising |
ISBN | : MINN:31951P000033331 |
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