The Ultimate Child Care Marketing Guide

Built around the four pillars of marketing—metrics, market, message, and media—this comprehensive resource is filled with guidance and advice from an experienced child care business coach and marketing consultant. The Ultimate Child Care Marketing Guide helps child care center directors and family child care owners manage and grow their child care business, find and retain the best customers, and keep their program fully enrolled. Filled with tools, exercises, and case studies, this resource will help early childhood professionals create a marketing plan, analyze strategies, improve customer and staff retention, and more.

Filled with information to effectively market a family child care program and maximize enrollment and income, Family Child Care Marketing Guide provides dozens of marketing tips and inexpensive ideas. This second edition includes two new chapters detailing the use of technology and social media as marketing tools.

The goal of this book is an easy-to-read, actionable guide to tackling turnover in early childhood settings. Jessica Johnsen and Kris Murray have helped hundreds of owners grow their businesses and help systemize their processes. Preventing turnover is huge in this dynamic market and can cost a company tens to hundreds of thousands, even millions of dollars. Kris Murray's first book, "The Ultimate Child Care Marketing Guide", has sold thousands of copies and is 5-star rated on Amazon. Kris brought Jessica Johnsen on to the Child Care Marketing Team as a staffing and marketing expert who has had hands on experience in child care. Pick this book up anytime to help you understand what you should be doing to prevent turnover and why. The book has easy to follow action steps at the end of each chapter to help each and every reader create a staff and company culture that no teacher or administrator wants to leave, no matter what their pay.

The goal of this book is to hand you easy-to-implement ideas that can help you get fully enrolled in your early childhood program, with a waiting list. And not just any old ideas - these are the 77 BEST ideas and strategies we use consistently.Kris Murray has helped hundreds of owners grow their enrollment by 15 to 300 percent in just a few months, so it's possible for you too. In fact, she has included some of their case studies and results from using the ideas in this book, to provide you with proof and inspiration.Kris Murray's first book, "The Ultimate Child Care Marketing Guide", has sold thousands of copies and is 5-star rated on Amazon. Kris wrote this second book, as an easy-to-use idea generator for way to market your child care, daycare, or preschool. Anytime you need a boost in creativity for building enrollment, you can consult this bookas your idea resource. Pick one or two ideas that appeal to you, and get started.

Because family child care providers operate out of private homes and are largely invisible to parents, they are faced with a special challenge when they try to market their programs. Based on the premise that there is no contradiction between offering a high-quality home-based child care program and marketing it as a business, this book focuses on family child care marketing or procedures for communicating the benefits of the program to parents who might use it. Directed toward both new providers and experienced professionals, this book teaches the basics of marketing to help maximize enrollment and income. The book discusses ways to market to prospective clients, including home appearance, handling phone calls and interviews, and offering special services. The guide also describes marketing to current clients, including communicating procedures, the use of a finder's fee, videotapes, and evaluations. The book presents both low-cost and high-cost ideas for marketing a program, ranging from Web sites, children's t-shirts, and an alumni magazine, to paid advertising. The book then identifies the key organizations to approach to assist with marketing, such as child care resource and referral agencies, community organizations, and child care regulators, and discusses how to set rates. It also offers suggestions for competing with a new child care center and with unregulated providers. Finally, the book offers ideas for evaluating the marketing plan. Samples of forms and checklists are appended. (KB)

In The Happiness Guide for Early Childhood Educators: Secrets to Living Your Best Life In and Out of the Classroom, the world's leading expert in child care business development and owner of the Child Care Success Company, Kris Murray, teams up with certified child care coach, Brian Duprey, to bring you this powerhouse gem.Included are chapters on making a difference, health & wellness, goals & dreams, mindset, leadership, work ethic, and finances that will help all team members in a child care program to live their best lives, in and out of the classroom.You will follow co-teachers, Teresa and Jillian, as they read this book and embark on a journey of self-improvement in all areas of their lives. You will also meet many child care leaders in the back of the book that are busy making a difference each and every day by incorporating many of the gems in this book into their daily life.This is the fourth book from author Kris Murray, the #1 author of child care business books world wide. This is Brian Duprey's second book. His other work, Child Care Millionaire, was an Amazon New Release Best Seller.The Child Care Success Company provides industry-leading early childhood business training and coaching services around the world. Please visit our website at www.childcaresuccess.com.

100 Ideas You Don't Have to Think Up... Between staff calling in sick and balancing the bank account, you don't have time to sit around dreaming up new ideas to promote your program and increase enrollment. In this follow-up publication to Program Full - Your Guide to Successful Childcare Marketing, the author takes the work out of brainstorming by offering a selection of ideas that inspire owners of preschools and early learning centers to create their own marketing campaigns. This book features 100 ideas that are easy for administrators of early learning programs and childcare centers to incorporate into their current marketing activities. Each of the 100 ideas in this book was selected to make marketing a childcare center or preschool a little bit easier. The ideas range from simple to complex, and vary in budget and knowledge requirements, making it a useful reference for both family childcare and center-based programs to customize them to fit unique situations. Whether you own a small in-home childcare business, administer several child care programs for a large corporation, or are the director at a single location, you'll certainly reference this book many times during your marketing planning. Celebrate your anniversary (Idea #3) Work with local employers (Idea #68) Call them by name (Idea #14) Telephone etiquette (Idea #62) Fundraiser promotion (Idea #32) Catch the eyes of passersby (Idea #94)

Jobs exist for people who want to work with children of all ages, from day care for babies and toddlers to after-school and special programs for young teens. Stand-alone child care centers, day care centers in businesses and government organizations, child care services in institutions such as hospitals, and special child care programs all offer fulfilling opportunities. In this handy volume, readers learn that there are jobs for people with all levels of education--from a high school degree and the completion of a short training program to two- and four-year college degrees--and which path corresponds to their aspirations.