Those Great Movie Ads

How do political conflicts shape popular culture? This book explores that question by analyzing how the Planet of the Apes films functioned both as entertaining adventures and as apocalyptic political commentary. Informative and thought provoking, the book demonstrates how this enormously popular series of secular myths used images of racial and ecological crisis to respond to events like the Cold War, the race riots of the 1960s, the Civil Rights movement, the Black Power movement, and the Vietnam War. The work utilizes interviews with key filmmakers and close readings of the five Apes films and two television series to trace the development of the series’ theme of racial conflict in the context of the shifting ideologies of race during the sixties and seventies. The book also observes that today, amid growing concerns over race relations, the resurgent popularity of Apes and Twentieth Century—Fox’s upcoming film may again make Planet of the Apes a pop culture phenomenon that asks who we are and where we are going. Instructors considering this book for use in a course may request an examination copy here.

The upcoming film "All Quiet on the Western Front" is set to be a new adaptation of Erich Maria Remarque's classic novel published in 1929. Directed by Edward Berger, the film will be produced by DreamWorks Pictures and will star Daniel Brühl, newcomer Felix Kammerer and Devid Striesow. Filming began in late 2021 and the release date is yet to be announced. The story follows a group of young German soldiers who enlist in World War I, filled with idealism and patriotism. However, as they face the brutal reality of trench warfare, they are forced to confront the devastating effects of the war on their physical and mental well-being, as well as their disillusionment with the patriotic propaganda that inspired them to enlist. The novel is considered a masterpiece of anti-war literature, and the film is expected to be a powerful portrayal of the human cost of conflict.

The guerrilla guide to marketing and selling an indie film. Some people are just there for the loot bags. But most of the people at a film festival are trying to market and sell an independent film. Don’t be just one of the horde. Use Chris Gore’s Ultimate Film Festival Survival Guide to help your indie film stand out! Entertainment Weekly loves Gore’s book, calling it a “treatise on schmoozing, bullying, and otherwise weaseling one's way into the cinematic madness known as film festivals.” The newly revised and updated fourth edition includes full listings for more than 1,000 film festivals, with complete tips and contact information, plus in-depth analysis of the Big Ten festivals. With detailed, fresh how-tos for marketing, distributing, and selling a film and using websites to build buzz, plus interviews with top festival filmmakers, step-by-steps on what to do after your film gets accepted, and explanations of how to distribute a film, Chris Gore’s guide tells filmmakers exactly how to become a player in the indie world. Chris Gore’s Ultimate Film Festival Survival Guide includes complete listings for more than 1,000 festivals—find the best for indie, documentary, short, student, digital, and animation, and a CD-ROM!

A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.