You Can T Copy Tradition

The horrors of World War I left a mark on all of Europe as well as on the United States of America. Within the political, intellectual and academic life the catchphrase of international good will established itself. This term, rather this vision, must not be ignored in the context of the birth hour of the Austro-American Institute of Education, when international education was still in its infancy. The institute ́s founder, Paul Leo Dengler, seized an opportunity presented to him at the end of 1925 – apparently just in time amidst the pioneering spirit following World War I – to propose and present his Amerika-Institut in Vienna to leaders of the Institute of International Education in New York. Eventually, in March of 1926 the Austro-American Institute of Education (AAIE) was founded in Vienna. The idea of a comprehensive history of the AAIE is to shed light on the evolvement of some of the most significant intellectual forces that have been shaping international cultural relations over the past century. Volume I of AAIE ́s history takes a close look at the activities, programs, key-players and the bilateral mission of Dengler‘s institute during the years 1926 –1971.

Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.

The major purpose of this book is to illustrate and explain the fundamental similarities and correspondences between humankind's oldest and newest thought-technologies: oral tradition and the Internet. Despite superficial differences, both technologies are radically alike in depending not on static products but rather on continuous processes, not on "What?" but on "How do I get there?" In contrast to the fixed spatial organization of the page and book, the technologies of oral tradition and the Internet mime the way we think by processing along pathways within a network. In both media it's pathways--not things--that matter. To illustrate these ideas, this volume is designed as a "morphing book," a collection of linked nodes that can be read in innumerable different ways. Doing nothing less fundamental than challenging the default medium of the linear book and page and all that they entail, Oral Tradition and the Internet shows readers that there are large, complex, wholly viable, alternative worlds of media-technology out there--if only they are willing to explore, to think outside the usual, culturally constructed categories. This "brick-and-mortar" book exists as an extension of The Pathways Project (http://pathwaysproject.org), an open-access online suite of chapter-nodes, linked websites, and multimedia all dedicated to exploring and demonstrating the dynamic relationship between oral tradition and Internet technology

Step by step instructions to easily create, publish, promote and sell an eBook successfully without spending a dime. Everyone has at least one eBook in them. Turn your experience, knowledge, passion or expertise into passive and residual income with an eBook. Build and establish your brand and open doors to various other opportunities. No technical knowledge needed. This eBook will NOT disappoint.

Songs and Politics in Eastern Africa brings together important essays on songs and politics in the region and beyond. Through an analysis of the voices from the margins, the authors (contributors) enter into the debate on cultural productions and political change. The theme that cuts across the contributions is that songs are, in addition to their aesthetic appeal, vital tools for exploring how political and social events are shaped and understood by citizens. Urbanization, commercialization and globalization contributed to the vibrancy of East African popular music of the 1990s which was marked by hybridity, syncretism and innovativeness. It was a product of social processes inseparable from society, politics, and other critical issues of the day. The lyrics explored socials cosmology, worldviews, class and gender relations, interpretations of value systems, and other political, social and cultural practices, even as they entertained and provided momentary escape for audience members. Frustration, disenchantments, and emotional fatigue resulting from corrupt and dictatorial political systems that stifle the potential of citizens drove and still drive popular music in Eastern Africa as in most of Africa. Songs and Politics in Eastern Africa is an important addition to the study of popular culture and its role in shaping society.