Your Career Marketing Plan

This book will guide you through the steps of both developing and implementing a career marketing plan. Hopefully, it is going to be a valuable journey for you and one in which you will learn a great deal about the person you are in life as well as in the workplace. More importantly, you will have a better understanding of the field in which you want to pursue your career and the type of employer to whom you want to offer your peerless expertise. If you will take the time to complete the exercises at the end of each chapter, as these will help you to analyse the information gathering you need to do to start building your own Career Marketing Plan. A Career Marketing Plan Template is given at the end of the book for you to start entering your strategies, tactics and action steps for the implementation, control and feedback of your plan. This book will hopefully change you and your self-perception in a very positive way and give you greater confidence as well as self-awareness. It will help you know who you are, what you want and how you are going to get it, there is nothing stopping you from having the career you want and, ultimately, the life you desire. You will know that you have what it takes to control your career destiny. Best of luck to you on your career path and best wishes for tremendous success with marketing not only your career but also marketing YOU!

This book will guide you through the steps of both developing and implementing a career marketing plan. Hopefully, it is going to be a valuable journey for you and one in which you will learn a great deal about the person you are in life as well as in the workplace. More importantly, you will have a better understanding of the field in which you want to pursue your career and the type of employer to whom you want to offer your peerless expertise. If you will take the time to complete the exercises at the end of each chapter, they will help you to analyse the information gathering you need to do to start building your own Career Marketing Plan. A Career Marketing Plan template is given at the end of the book for you to start entering your strategies, tactics and action steps for the implementation, control and feedback of your plan. This book will hopefully change you and your self-perception in a very positive way and give you greater confidence as well as self-awareness. It will help you know who you are, what you want and how you are going to get it. There is nothing stopping you from having the career you want and, ultimately, the life you desire. You will realise that you have what it takes to control your career destiny. Best of luck to you on your career path and best wishes for tremendous success with marketing not only your career but also marketing you!

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.

Skills-Based Approach is a methodology centered on the development of a skill set over a career; it is a progression in four stages: planning, building, presenting, and validating. Each stage has proposed ways to achieve its objectives. The beauty of a skills-based approach is its simplicity and flexibility. It effectively handles the complex factors in career planning and development, such as changing career demands due to technology and demographics, rising education costs, and increasingly competitive employment market. A skill set represents your functional capabilities, essentially a list of skills with your level of expertise. Skill sets are searchable, standardized, interactive, and portable. Professional web services have adopted the use of skill sets and some have built sophisticated search engines based on them. This book guides you through planning a skill set to achieve career aspirations, learning and building an expertise with skills and how to respond to setbacks or opportunities, presenting skills on various platforms, and validating skills so you establish credibility with your intended audience. The objective of this book is to provide a framework that can be used throughout your career to increase your chances of success. Career planning is the key to finding happiness.

Ditch the Job for the Dream If you don't love what you do, then it's time to re-think your daily grind and renovate your career. It's time for Career Rehab. This book has the tools you need to go from the job you're in to the career—and the life—you want. Professional career and life coach Kanika Tolver helps you strip away the fear and doubt holding you back from living your best life and get down to the "good bones" of your resume so you can build your dream career. Tolver outlines simple yet innovative ways to brand, market, and sell yourself into jobs that promote work-life balance, fair compensation, and continuous career development. You'll learn how to: Brand yourself like a product Fearlessly, but softly, resign from a job Identify the right career path for yourself Enhance your professional happiness Leverage your personal passions and purpose in life This collection of research, success stories, interviews, and case studies will give you a better understanding of how you can find professional and personal bliss. The time is NOW to build your personal brand, network like a hustler, and get the pay you deserve.

Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

"CAREER DIRECTIONING" Career Directioning is a method of seeking your perfect job based upon y our values, abilities and personality not just another job The purpose of this book is to assist you in discovering the best right career for you. If you are searching for a more satisfying career, have been downsized, feel as though by changing jobs you will increase your earning power or you are starting your first job search the techniques in this book will help. This book is designed in a workbook format to assist you in your career management. You will find that each chapter builds on the previous chapter. The book begins by describing the emotional stages that we go through whenever there is a job loss. Then it proceeds to describe the ways to discover your perfect job. Its truly amazing how many of us lose sight of what we once were planning on doing with our career or worse yet have difficulty in describing what our ideal job would look like. I have spent my career listening to people say how dissatisfied they were with their jobs and careers. When I ask them what their passion is they often cannot answer what that could be. Do you know what your passion is for an occupation? Are you living the life that you want? Are you employed in a position that is unfulfilling? Are you looking for a career change? Have you been a victim of downsizing? It has been said that the only true success in life is to have lived life in your own way. What would life be like if you lived your life in your own way? When was the last time that you thought about it? Did you have a dream like most of us as you were growing up to be or to do something and life got in the way? Wouldnt it be wonderful if you could get up tomorrow and go to work in a position where you would feel as though you are contributing something to the organization? Or being employed where you are appreciated for what you do? Or better yet, work in a position that you know you are making a difference? Life is too short to spend time in a career that is not fulfilling. Too many people ask themselves what kind of job or career would be best for them. Why is it that we focus on the what rather than the how? Well, it is possible, but you must make it happen. You cant wait for employers to come to you. You have to take charge of the direction of your career direction yourself. What is your rationale for reading this book? Could it be one of the following? You are searching for a more satisfying career. You have been downsized from a job. You are starting you first job search. Feelings like your opportunities for growth are limited where you are presently. There is a basic conflict of values on the job. You are a Baby Boomer and are now seeking a career that you hope will be more satisfying than what you have done so far in life. There has been a significant life event that is propelling you to make a career change. It could be something like a near death experience, divorce, turning 40 or 50, or physically unable to do the job that you have done in the past. You feel as though by changing jobs you will increase your earning power. You would like to pursue a dream or complete a mission. Maybe you were fired or laid off and need to make a career change. You have retired and now are seeking a rewarding career that you would enjoy more. You have climbed the corporate ladder and your priorities have changed. Often we allow corporations or organizations to manage our careers. In my private career coaching practice I have helped literally thousands of individuals who have allowed corporations to totally control their lives and when they have been job eliminated or the company is acquired by another public traded corporation they find themselves searching for a new direction with their career. I feel privileged like other ca