Zag

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

A science-backed method to maximize creative potential in any sphere of life With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively. This science-backed, step-by step method can maximize our creative potential in any sphere of life. Offers a proven method for developing new ideas and creative problem-solving no matter what your profession Includes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey Psychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi Sawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.

A science-backed method to maximize creative potential in any sphere of life With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively. This science-backed, step-by step method can maximize our creative potential in any sphere of life. Offers a proven method for developing new ideas and creative problem-solving no matter what your profession Includes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey Psychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi Sawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.

ABOUT THE BOOK This is a fascinating love story, steeped in the spiritual commitment and abiding conviction of two partners who obeyed the Lord by stepping out in faith to answer His call. Their story begins in a small Pennsylvanian coal region town and a poor, working farm in Georgia and continues to their extraordinary meeting, journey into love and move to ministry in Europe and the United States. Though they felt they were unlikely prospects for the service to which they were called, this story of their live clearly illustrates that when God chooses the weak, He receives the glory. ENDORSEMENTS "This is the autobiography of a good and decent man. It ranges from Bill Kinzie's Huck Finn childhood in Pennsylvania and his finding faith and a vocation through a lifetime of Christian missionary activity beside a lovely and effervescent wife. It is a truly touching and heart-rending love story." Charles Monaghan, former editor of the Washington Post Book World. Readers will find herein a personal story of one man's dedication to the leading of his Savior. In his Call to Ministry Bill Kinzie takes us out of ourselves and into the Mission Field where he gave his life, with Evelyn his 'light' to whatever it was God needed of him next. As the experiences and challenges mount, it is only through prayer that this man of mission is able to fulfill his passion for Christ. No task is too humble, no sorrow too great. His help comes from God. Boundless energy leaps from these pages and causes one to reflect on what yet is God calling us to accomplish. Rev. Joanne Montgomery Link

In the first in a compelling new series from Elly Griffiths, a band of magicians who served together in WWII track a killer who's performing deadly tricks

Welcome to the Puppy Place! Where every puppy finds a home. Charles and Lizzie Peterson love puppies. Their family fosters these young dogs, giving them love and proper care, until they can find the perfect forever home. When their mom sits the family down for a talk, Charles and Lizzie are excited to hear that they'll be fostering Zig and Zag, twin Brittany puppies! Double the puppies should mean double the fun, but the twins are very hyper and need a lot of attention. In order to find this adorable duo their forever home, Lizzie will need all the help she can get to train Zig and Zag!

The Battle of Zig Zag Pass follows talented and tormented Lloyd Zadoc into and out of World War II. A young man orphaned by a house fire and expelled from his college, Zadoc takes a job smuggling booze from Canada in a “borrowed” Packard. His compensation is a “Prison or War” ultimatum from the Detroit Police Chief. Having vacationed behind the cold bars of prison years before, he decides to take the Chief’s balmy Southeast Asian resort offer instead. Through Lloyd, we navigate mine-riddled seas aboard a Navy transport to sweltering beach missions, experiencing tumult and triumphs alongside the crew. Despite the trauma and tragedy these soldiers endure, they seem to remain unabashed. We return home with them, picking up the pieces shattered by the Depression and the War, and see what it takes to thrive in post-war America. Lloyd Zadoc’s story resembles that of many American soldiers who have fought in wars across Europe, South Asia, and the Middle East. America is teeming with the damaged bodies and tortured minds from these wars, many compromised and ignored, in wheelchairs or worse, unable to realize their potential. The Battle of Zig Zag Pass is dedicated to my fellow U.S. Army Rangers and to all of our American Veterans, past and present.