Digital Type Design Guide

This step-by-step guide to digital typographic design covers font history, terminology, manipulation, and getting the most out of industry-standard software, as well as looking at the relationship between the art and science of typographic design.

Appealing to graphic designers and desktop publishers, Cavanaugh's guide provides an aesthetic and technical approach to the discussion of typography. To compliment the text, over 200 fonts are included that showcase the art and practicality of typography. The CD contains over 200 typefaces licensed from SoftMaker, Inc.

Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite.Includes video clips showing examples of projects discussed in Chapter 11- Type on the Web and Chapter 12- Type in Motion

Choosing the wrong typeface or type style can destroy the effectiveness of a design, and finding the perfect typeface is not as easy as it sounds. There are hundreds of options and after a day in front of the computer screen, it's hard to be convinced that any one of them is the right choice. Type Style Finder is the answer for many weary designers. This rich volume is the easy to navigate, sourcebook for choosing type and color. Divided into four sections-aspect, mood, time frame era, and age group-this book aids readers in recognizing the best font and color combinations to complete their design projects with effective results. A virtual catalog of typefaces, Type Style Finder is destined to be on every designers desk.

Type Rules!, Fourth Edition is an up-to-date,thorough introduction to the principles and practices oftypography. From the fundamentals to cutting-edge applications,this edition has everything today's serious designer needs to usetype effectively. Dozens of exercises reinforce authoritativecoverage on such topics as how to select the appropriate type forthe job, how to set type like a pro, and how to design a typeface,as well as how to fully harness the power of major design packagesincluding the Adobe Creative Suite.Includes video clips showingexamples of projects discussed in Chapter 11- Type on the Web andChapter 12- Type in Motion

The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

' The book is a collection of invited chapters by renowned experts and is part of a series on Language Processing, Pattern Recognition, and Intelligent Systems. The content is wide-ranging, encompassing perspectives from computer science to social science to design and reflecting the considerable experience of researchers, teachers and practitioners. This diversity offers rigorous approaches to the topic of Digital fonts and reading, organised in four sections: vision and reading; scientific approaches to reading; perspectives on type design practice; and using type. The heavily illustrated text includes original research, case studies, reviews, and practical advice, serving as a useful handbook or reference to inform design for reading. Traditionally, there has been a separation between researchers and practitioners, with different agendas. This book bridges the gap between scientific testing and design experience and considers the reader''s perspective. The collection aims to resonate with academics and students, experienced or novice typographic or interface designers and software engineers, and engage with anyone who has an interest in type and reading. Contents:Vision and Reading:The Effect of Type Design and Typesetting on Visually Impaired Readers (Eleni Beveratou)Matilda: A Typeface for Children with Low Vision (Ann Bessemans)Scientific Approaches to Reading:Sitka: A Collaboration Between Type Design and Science (Kevin Larson and Matthew Carter)Eye Movements: From Psycholinguistics to Font Design (Timothy J Slattery)Designing Legible Fonts for Distance Reading (Sofie Beier)Effects of Interword Spacing on Chinese Children''s Reading Abilities (Hsiu-Feng Wang)Perspectives on Type Design Practice:Elements of Chinese Typeface Design (Xiaoqing Lu and Ting Tang)Optimizing Type for Use in Specific Media (Eben Sorkin)''Harmonised Type Design'' Revisited (Titus Nemeth)Using Pattern Languages in Typographic Design (Rob Mckaughan)Using Type:How Does Expertise Contribute to the Recognition of Latin and Chinese Characters? (Mary C Dyson, Keith Tam, Clare Leake, Brian Kwok)Newspaper Text (Lucie Lacava)Perception of Fonts: Perceived Personality Traits and Appropriate Uses (A Dawn Shaikh and Barbara Chaparro)Legibility and Readability of Arabic Fonts on Personal Digital Assistants PDAs (Mrouj Almuhajri and Ching Y Suen) Readership: Design practitioners and software engineers. Keywords:Digital Font;Type Font and Reading;Type Design Practice;Design for Reading'

To create his award-winning multicolored typefaces, Mark van Wageningen first returned to the past for his research: wood-type printing. His subsequent form and color studies led to a series of popular digital typefaces and awards for typographic excellence from the Type Directors Club. In Type & Color, the pioneering typographic designer provides all the tools you will need to participate in the hottest typography trend: designing with multicolored fonts. This manual, aimed at a broad spectrum of graphic design professionals, offers analyses of chromatic type specimens, instructions for multilayer type design, and applications across a range of print and digital media. From display fonts to running text, discover how color can give words expressive new possibilities.