Handbook On The Psychology Of Pricing
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Handbook on the Psychology of Pricing
Author | : Markus Husemann-Kopetzky |
Publsiher | : Unknown |
Total Pages | : 185 |
Release | : 2018 |
Genre | : Pricing |
ISBN | : 3947897006 |
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The Psychology of Price
![The Psychology of Price](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Leigh Caldwell |
Publsiher | : Unknown |
Total Pages | : 0 |
Release | : 2012 |
Genre | : Pricing |
ISBN | : OCLC:1311034910 |
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Explaining the science behind pricing, 'The Psychology of Price' has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied.
Handbook of Consumer Psychology
Author | : Curtis P. Haugtvedt,Paul M. Herr,Frank R. Kardes |
Publsiher | : Psychology Press |
Total Pages | : 1892 |
Release | : 2018-12-07 |
Genre | : Psychology |
ISBN | : 9781136676208 |
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This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
The Oxford Handbook of Pricing Management
Author | : Özalp Özer,Robert Phillips |
Publsiher | : OUP Oxford |
Total Pages | : 976 |
Release | : 2012-06-07 |
Genre | : Business & Economics |
ISBN | : 9780191634260 |
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The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
How to Price Your Platypus
Author | : David Abbott |
Publsiher | : Unknown |
Total Pages | : 74 |
Release | : 2019-11-05 |
Genre | : Electronic Book |
ISBN | : 1705856705 |
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Price is one of the most important things for a business to get right, and one of the hardest. It's too easy to go for a lower price for your product or service to try to get more sales, or to keep launching one discount promotion after another.All you are doing is giving money (and profit!) away.'How To Price Your Platypus' is a practical guide that helps you to find ways to increase your price, whether you sell products or services.Why a platypus? Well, if you had a platypus, what price would you decide to sell it for? You can't look up other platypus sellers on Google to find a typical price, they don't exist. So where do you start? Most businesses have a platypus of their own, a pricing challenge that they would love to find a solution for.The book starts with a review of some simple tools that can be used to help you decide what your pricing potential is - just how much could you try to increase your prices by? But that's only half the story. Once you have decided what to charge, how do you communicate those prices successfully? That's where the psychology comes in.Each moment we all make multiple decisions about all sorts of things, and those decisions are almost all unconscious. This is true of almost all pricing decisions too, even when selling to a business buyer. By understanding the psychology behind how we make those pricing decisions, you can successfully charge a higher price.
The Psychology of Safety Handbook
Author | : E. Scott Geller |
Publsiher | : CRC Press |
Total Pages | : 560 |
Release | : 2016-04-19 |
Genre | : Medical |
ISBN | : 9781420032567 |
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You cannot improve your organization's safety performance to enviable levels without addressing human behavior and attitude effectively. The only comprehensive reference on the psychology of the human dynamics of safety, The Psychology of Safety Handbook shows you how to apply psychology to improve safety and health in your organization. Dr. Geller
Handbook of Community Psychology
Author | : Julian Rappaport,Edward Seidman |
Publsiher | : Springer Science & Business Media |
Total Pages | : 1046 |
Release | : 2012-12-06 |
Genre | : Psychology |
ISBN | : 9781461541936 |
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This comprehensive handbook, the first in its field, brings together 106 different contributors. The 38 interrelated but at the same time independent chapters discuss key areas including conceptual frameworks; empirically grounded constructs; intervention strategies and tactics; social systems; designs, assessment, and analysis; cross-cutting professional issues; and contemporary intersections with related fields such as violence prevention and HIV/AIDS.
Routledge International Handbook of Consumer Psychology
Author | : Cathrine V. Jansson-Boyd,Magdalena J. Zawisza |
Publsiher | : Taylor & Francis |
Total Pages | : 730 |
Release | : 2016-11-18 |
Genre | : Business & Economics |
ISBN | : 9781317539940 |
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This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.