The Consumer Citizen In Contemporary China

This wide-ranging collection of essays by leading sociologists on the new consumerism of post-economic-reform China is an important contribution to our understanding of Chinese society and culture.

A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot’s paradox" and answers scholars’ questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks.

A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot’s paradox" and answers scholars’ questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks.

Post-Mao China has been characterized in literature and the media as a burgeoning consumer society. Consuming China investigates this characterization by examining the cultural significance of consumption and consumerism in the People’s Republic of China today. In questioning the notion of consumption, this impressive work suggests that it is not simply a symptom of economic reform within China neither a product of the emergence and transformation of contemporary Chinese capitalism. Rather, the essays offer a new perspective on Chinese consumption by focusing on more than just consumerism, looking at the practices of consumption in relation to different manifestations of social and cultural change. Drawing on case studies from Taiwan, Hong Kong and the People’s Republic of China, Consuming China affords a greater understanding of the practice of Chinese consumption and will appeal to China scholars and anthropologists, and to those with an interest in cultural and gender studies.

This book offers a socio-legal exploration of localised consumer complaint processing and dispute resolution in the People's Republic of China – now the second largest consumer market in the world – and the experiences of both ordinary and 'professional' consumers. Drawing on detailed analysis of an impressive body of empirical data, this book highlights local Chinese understandings and practice styles of 'mediation', and identifies in popular consciousness a continuing sense of reliance on the government for securing consumer rights in China. These are not only important features of consumer dispute processing in themselves, but also help to to explain why no ombudsman system has emerged. This innovative book looks at the nature of China's distinctive dispute resolution and complaints system, issues within that system, and the experiences of consumers within it. The book illustrates the access to justice processes locally available to aggrieved consumers and provides a unique contribution to comparative consumer law studies in Asia and elsewhere.

This book, set against the background of accounts of globalisation, aims to figure out the consumer orientation of the middle class in contemporary China, in particular how the new elements in consumer orientation operate in the Chinese context. It focuses on the contemporary middle class. Data used in the book are taken from national representative surveys conducted in the recent decade and also from 30 interviews with middle class people in Beijing. The book focuses on the consumption patterns from everyday consumption, taste and material culture. It highlights consumers' self-referential orientations: the pursuit of pleasure, tempered by considerations regarding comfort, is a significant form of aesthetic justification. Living within one's means i.e. keeping a balance between expenditure and income is the main moral justification. Consumers' orientations draw on a new set of elements, conceptualised in this research as "the orientation toward personal pleasure and comfort." This orientation is shaped by social conventions, traditional values and the metropolitan context. The findings challenge the stereotype of the Chinese "new rich" and the one-dimensional pictures of tendencies towards either conspicuous display or frugality. Contents: Introduction Theoretical Approaches from the Sociology of Consumption The Formation of the Contemporary Middle Class The Emergence of Consumer Culture Research Methodology Characteristics of the Middle Class and Their Consumption Patterns Homeownership of the Young Middle Class Everyday Consumption of the Middle Class Consumption and Social Conventions Taste and Material Aspiration Conclusion Readership: Policymakers, professionals, academics, undergraduate and graduate students interested in China's new rich and the consumer orientation of the middle class in contemporary China. Keywords: Consumption;Middle Class;China Study;Taste;Consumer Culture;SurveyReview: Key Features: This book employs systematic methodology and framework to analyze consumer culture of the middle class, which could generate both academic and marketing significance This book draws on a new and distinct conceptualization of the Chinese middle class as "the orientation toward personal pleasure and comfort," to be opposed to the popular depiction of their being either conspicuous or frugal The author, with her work and life experiences in both China and the UK, has conducted academic practices in multiple contexts and witnessed consumer culture of the Chinese middle class in both China and overseas; these experiences therefore empower the book with more comprehensive and penetrating insights

This collection of essays addresses the meaning and practice of political citizenship in China over the past century, raising the question of whether reform initiatives in citizenship imply movement toward increased democratization. After slow but steady moves toward a new conception of citizenship before 1949, there was a nearly complete reversal during the Mao regime, with a gradual reemergence beginning in the Deng era of concerns with the political rights as well as the duties of citizens. The distinguished contributors to this volume address how citizenship has been understood in China from the late imperial era to the present day, the processes by which citizenship has been fostered or undermined, the influence of the government, the different development of citizenship in mainland China and Taiwan, and the prospects of strengthening citizens' rights in contemporary China. Valuable for its century-long perspective and for placing the historical patterns of Chinese citizenship within the context of European and American experiences, Changing Meanings of Citizenship in Modern China investigates a critical issue for contemporary Chinese society.