The First Mile

You have a great idea, now what? That first mile—where an innovation moves from an idea on paper to the market—is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren’t the problem. It’s the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies. In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. You’ll learn: • How to evaluate your idea’s strengths and weaknesses using the “DEFT” process—Document, Evaluate, Focus, and Test • Fourteen recipes from an “experiment cookbook” to gain confidence in your idea or business • Why “spinouts,” “wrong turns,” and other challenges commonly trip up innovation—and the practical strategies you can use to avoid them • Why innovators need to seek chaos in an age of constant change—and other essential leadership skills Drawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. The First Mile will give you the knowledge and confidence to travel this perilous—but ultimately promising—terrain. The first mile can be a scary place, but you don’t have to traverse it alone. This book can help.

Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice. In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector. Appealing to anyone who was fascinated by Dan Ariely’s Predictably Irrational, Richard Thaler and Cass Sunstein’s Nudge, or Daniel Kahneman’s Thinking, Fast and Slow but was not sure how those insights could be practically applied, The Last Mile is full of solid, concrete advice on how to put the lessons of behavioral science to work.

The IEEE 802,.3ah Ethernet in the First Mile standard is a new, inexpensive competitor to DSL and cable modems. This book annotates and explains the complex language of the standard document, focusing on how the EFM dovetails with other standards, making it invaluable for engineers developing new products and services.

“Inspiring reading.” —The Wall Street Journal “One of the scariest things about running a marathon for the first time isn’t the distance, the muscle pain, the chafing, or the blisters. It’s not knowing what’s going to happen. That’s why this disarmingly honest collection of first-time accounts is so refreshing.” —Runner’s World UK First Marathons is the collected stories of 37 runners, told in their own words, describing the experience of running their first marathon. Everything is covered, from the early flickerings of desire, all the way to full-blown obsession—the training, the food, the emotions, every mile of this incredible journey. First Marathons is the best instruction book you will ever find, because you learn from the heartfelt life experience of others. Illumination and inspiration are on every page. These runners are old and young, fat and thin, men and women. Some are famous (like Grete Waitz, Ted Corbitt, and Bill Rodgers), and others are just ordinary people—all of whom have achieved something truly extraordinary. Their collective message: anyone can run a marathon; everyone should. It will change your life forever.

For five years Julie Welch, a sports writer and marathon runner, edited the magazine of the Long Distance Walkers Association -a remarkably large group of people who meet up most weekends to undertake arduous walking challenges 20, 40 or 60 miles long. The highlight, (though others might well say nadir!) of the Walkers’ calendar has long since been the annual ‘Hundred’. First held in 1973, and every year since, its eclectic (but uniformly addicted) participants will walk a hundred miles, non-stop, within 48 hours – watching the sun set and rise again... twice. The annual Hundreds both beguiled and allured Julie until the sports journalist felt herself powerless to resist; she decided she had to have a go herself. Out On Your Feet is the story of what happened: of the 50-mile walks she took part in to build up to the big day; the singular, admirable, often eccentric and above all tough-as-old-boots members of the long-distance fraternity; and finally the full wonder, pain, horror, exhilaration, even hallucination of walking a Hundred. (With fatigue as a constant travel companion, the mind will play tricks...) This highly entertaining book delves into a fascinating sub-culture that will undoubtedly baffle and inspire in equal measure.

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