Cars Of The Thirties And Forties

The 30's and 40's mark the beginning of the age of the motor car. This richly illustrated volume chronicles the exciting era with a look at the international moor industry, automobile manufacturing and advertising, specialist machines and much more.

A memorable look at a decade that sums up all that is exciting about the American spirit. A lively, full-color celebration of an automotive era that began with '30s-fashion cars and ended with recognizably modern vehicles. It's also the story of how America's automakers helped the Allies win World War II. Uses the proven picture-caption format, with over 1,400 photos of every major make of 1940s American car, plus classic independents, such as Hudson and Studebaker. Also includes period "lifestyle" photos, contemporary auto ads, and compelling war-production art. Shows how carmakers emerged from the Great Depression, turning out guns and fighting aircraft before basking in a postwar seller's market.

A work about automotive styling, in particular the streamlined styling that defined what are now known as Airline cars. It explains and illustrates the Art Deco styling elements that link these streamlined car designs, and describes their development, their commonality, and their unique aeronautical names.

This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the “Big Three” automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Book by Olyslager Organization.